Dynamics 365 Functional Lead — CRM Strategy & Delivery

NorthBay Solutions LLC; Abu Dhabi; On-site; AED 350,000 - 650,000; Full time

Job summary

NorthBay Solutions LLC is seeking an experienced Functional Lead to drive CRM design and implementation using Microsoft Dynamics 365 and Power Platform. You will translate complex business processes into scalable CRM solutions across Sales, Service, and Marketing, and lead functional design, configuration, and user adoption initiatives.

You will collaborate with stakeholders, map processes, develop documentation, and provide training and guidance to project teams throughout the CRM lifecycle.

Qualifications

• 10+ years of experience in CRM functional consulting, business analysis, or functional leadership.
• Strong hands-on experience with Microsoft Dynamics 365 CRM and Power Platform.
• Good functional expertise across Sales, Service, and Marketing processes/modules.
• Proven experience in process mapping, requirements gathering, CRM configuration, and functional documentation.
• Experience in conducting user training, workshops, UAT, and stakeholder engagement.

Responsibilities

• Lead business process mapping and functional design for CRM across Sales, Service, and Marketing.
• Translate business requirements into Microsoft Dynamics 365 CRM functional solutions.
• Configure and optimise Dynamics 365 modules, workflows, forms, views, and processes.
• Collaborate with stakeholders to identify improvements and drive CRM adoption.
• Prepare functional specs, process docs, configuration docs, and user guides.
• Support testing, validation, and user acceptance activities.
• Deliver user training and knowledge transfer for business users.
• Provide functional guidance to technical teams throughout the CRM lifecycle.
• Ensure solutions align with best practices and business objectives.

Skills

CRM functional consulting

Microsoft Dynamics 365

Power Platform

Requirements gathering

Stakeholder management

Process mapping

Tools

Power Apps

Power Automate

UAT tools

Job description

NorthBay Solutions LLC is seeking an experienced Functional Lead to drive CRM design and implementation using Microsoft Dynamics 365 and Power Platform. You will translate complex business processes into scalable CRM solutions across Sales, Service, and Marketing, and lead functional design, configuration, and user adoption initiatives.

You will collaborate with stakeholders, map processes, develop documentation, and provide training and guidance to project teams throughout the CRM lifecycle.