Dubai-based Social Media & Content Lead

Mefitpro; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

MEFITPRO & QOOAH in Dubai, UAE seeks a Social Media & Content Executive to own day-to-day social media for both brands, from planning to publishing and community engagement.

You will collaborate with marketing, commerce, and external partners to deliver campaigns, product education, and industry initiatives, with a focus on Saudi market content.

A hands-on role requiring fitness knowledge, strong eye for content, and ability to manage multiple priorities while delivering high-quality outputs.

Qualifications

• 2–4 years hands-on social media experience.
• Experience managing social media accounts for consumer or brand brands.
• Strong short-form video creation and editing capabilities.
• Proficiency with CapCut, Canva, Adobe Creative Suite, or equivalent.
• Excellent English copywriting and communication skills.
• Strong organisational skills, attention to detail, and the ability to manage multiple content calendars.
• Based in Dubai or willing to relocate.

Responsibilities

• Plan and publish content across priority channels.
• Create engaging short-form video content and graphics.
• Coordinate content shoots featuring fitness products and events.
• Write captivating captions and CTAs to drive engagement.
• Collaborate with marketing, commerce, and external partners.
• Monitor performance and prepare monthly reports.

Skills

Social media management

Content creation

Video editing

Copywriting

Organizational skills

Tools

CapCut

Canva

Adobe Creative Suite

Job description

MEFITPRO & QOOAH in Dubai, UAE seeks a Social Media & Content Executive to own day-to-day social media for both brands, from planning to publishing and community engagement.

You will collaborate with marketing, commerce, and external partners to deliver campaigns, product education, and industry initiatives, with a focus on Saudi market content.

A hands-on role requiring fitness knowledge, strong eye for content, and ability to manage multiple priorities while delivering high-quality outputs.