Director - Sales Operations & Customer Experience

BEEAH Group; Sharjah Emirate; On-site; AED 420,000 - 680,000; Full time

Job summary

BEEAH Group in United Arab Emirates is seeking a senior Sales Operations leader to optimize the end-to-end customer sales journey across real estate developments. You will drive CRM governance, broker management, and process excellence to ensure compliant, customer-centric delivery.

You will lead teams across Sales Operations, CRM, and Administration while aligning with finance and regulatory standards to maximize revenue realization and customer satisfaction.

Qualifications

• Bachelor’s degree in business-related field or real estate sales operations.
• 10–12 years of experience in Sales Operations, CRM, or Commercial Operations in real estate or financial services.
• 5+ years in a leadership role.
• Experience with Salesforce CRM implementations and digital transformation is advantageous.
• Certifications in Salesforce, CRM, Project Management or Lean Six Sigma are desirable.
• Arabic language proficiency is preferred.

Responsibilities

• Lead Sales Operations, CRM governance, sales administration, documentation management, and broker management.
• Oversee CRM (Salesforce) governance, lead management, forecasting, reporting, and analytics.
• Standardize the sales lifecycle: EOI, reservations, bookings, KYC/AML, SPA, collections, contracts, and handovers.
• Manage inventory controls, pricing governance, and contract compliance.
• Oversee broker onboarding, accreditation, performance monitoring, and commission management.
• Coordinate with Finance on collections, payment tracking, revenue realization.
• Drive digital transformation, process automation, and continuous improvement.
• Ensure compliance with UAE real estate regulations and AML/KYC requirements.

Skills

Sales Operations Leadership

CRM governance

Salesforce CRM

Customer Experience

Contract Management

Data Analytics

Process Improvement

Regulatory Compliance

Leadership

Stakeholder Management

Education

Bachelor's Degree in Business Administration

Master's degree preferred

Tools

Salesforce CRM

ERP/Finance systems

Job description

Lead and optimize the end-to-end customer sales journey across BEEAH Real Estate developments, from lead generation and booking through contracting, collections coordination, and handover. The role is responsible for Sales Operations, CRM governance, sales administration, broker management, customer experience, compliance, and process excellence to ensure efficient, customer-centric, and regulatory-compliant sales delivery.

Accountabilities

• Develop and execute Sales Operations and Customer Experience strategies aligned with business growth, revenue, and customer satisfaction objectives.
• Lead Sales Operations, CRM, Sales Administration, Documentation Management, and Customer Journey teams.
• Oversee CRM (Salesforce) governance, lead management, sales funnel optimization, reporting, forecasting, and performance analytics.
• Standardize and govern the entire sales lifecycle, including EOI, reservations, bookings, KYC/AML verification, SPA management, collections coordination, contract amendments, and handovers.
• Manage inventory controls, pricing governance, commercial approvals, and contract compliance.
• Oversee broker onboarding, accreditation, performance monitoring, compliance, and commission management.
• Coordinate with Finance on collections, payment tracking, customer accounts, and revenue realization.
• Drive digital transformation, process automation, operational efficiency, and continuous improvement initiatives.
• Ensure compliance with UAE real estate regulations, AML/KYC requirements, escrow obligations, and corporate governance standards.
• Build, mentor, and develop high-performing teams while promoting a culture of customer centricity and operational excellence.

Qualifications & Experience

• Bachelor's Degree in Business Administration, Operations Management, Real Estate, Sales, Marketing, or a related field.
• Master's degree in business administration, Strategy, Real Estate, or related field.is preferred.
• Minimum 10-12 years of experience in Sales Operations, CRM, Customer Experience, or Commercial Operations within real estate, property development, or financial services.
• Minimum 5 years in a leadership role.
• Experience in Salesforce CRM implementation and digital transformation projects is an advantage.
• Professional certifications in Salesforce, CRM, Customer Experience, Project Management, Lean Six Sigma, or Process Excellence are desirable.
• Arabic language proficiency is preferred.

Knowledge & Skills

• Sales Operations Leadership and Customer Experience Management.
• Salesforce CRM administration, optimization, and governance.
• Real Estate Sales Operations and Customer Journey Design.
• Sales Administration, Contract Management, and Documentation Governance.
• Inventory Management, Pricing Controls, and Broker Management.
• Data Analytics, Reporting, Forecasting, and Performance Management.
• Process Improvement, Automation, and Digital Transformation.
• Regulatory Compliance, AML/KYC, Escrow Requirements, and Corporate Governance.
• Strong stakeholder management, leadership, communication, problem-solving, and decision-making skills.
• Strategic thinking, customer centricity, change leadership, collaboration, and results orientation.