Director of Sales

Park Hyatt; Dubai; On-site; AED 900,000 - 1,200,000; Full time

Job summary

Park Hyatt Dubai seeks a Director of Sales to drive revenue growth across rooms, villas, and the Solenna Villas, positioning each offering within the luxury market.

You will lead a high-performing sales team, cultivate relationships with international luxury buyers, and shape pricing, channels, and market penetration to meet commercial objectives.

The role requires a proven track record in luxury hospitality sales, senior leadership experience, and a relentless commitment to exceptional service.

Qualifications

• Bachelor's degree in Business Administration, Hospitality Management, Sales, Marketing, or a related field.
• 8–10 years of progressive sales experience in luxury hospitality, with at least 3 years in a senior leadership role.
• Proven record of achieving targets, driving revenue, and building commercial strategies in luxury hotels.
• Strong understanding of luxury leisure markets, HNWI client segments, villa sales, and international travel trade.
• Demonstrated leadership, negotiation, communication, and relationship-building skills.
• Excellent commercial acumen, market knowledge, and proficiency with hotel sales systems, CRM, and Microsoft Office.

Responsibilities

• Formulate and execute comprehensive sales strategies to maximise revenue generation.
• Drive sales across rooms, villas, and Solenna Villas with effective market positioning.
• Identify and convert new business opportunities across international markets and luxury segments.
• Develop and strengthen relationships with corporate accounts, luxury travel networks, and high-net-worth clients.
• Lead budgeting, forecasting, and monitoring against targets with corrective actions.
• Collaborate with Revenue Management to optimize pricing and mix.
• Lead international sales initiatives, trade engagements, and industry networking.
• Coach and develop the sales team to achieve departmental objectives.
• Provide regular performance and market insights to senior management.

Skills

Luxury hospitality sales

Key account management

CRM platforms

Microsoft Office

Education

Bachelor's degree in Business Administration, Hospitality Management, Sales, Marketing, or a related field

Tools

Hotel sales systems

Job description

Summary

The Director of Sales is responsible for developing and executing strategic sales initiatives to drive revenue growth, market share, and profitability across the hotel’s entire portfolio. The role oversees sales for hotel rooms, two categories of villas, and the newly introduced Solenna Villas, positioning each product effectively within the luxury hospitality market. The Director of Sales will lead the sales team, strengthen key client relationships, identify new business opportunities, and ensure the achievement of overall commercial objectives while maintaining the highest standards of luxury service.

Organization - Park Hyatt Dubai

The Director of Sales is responsible for developing and executing strategic sales initiatives to drive revenue growth, market share, and profitability across the hotel’s entire portfolio. The role oversees sales for hotel rooms, two categories of villas, and the newly introduced Solenna Villas, positioning each product effectively within the luxury hospitality market. The Director of Sales will lead the sales team, strengthen key client relationships, identify new business opportunities, and ensure the achievement of overall commercial objectives while maintaining the highest standards of luxury service.

Main Duties

• Sales Strategy & Commercial Development: Formulate and execute comprehensive sales strategies to maximise revenue generation, strengthen market share, and achieve the property's overall commercial objectives across all accommodation categories.
• Portfolio Sales & Market Penetration: Drive sales performance across hotel rooms, both existing villa categories, and the newly introduced Solenna Villas, ensuring effective market segmentation, product positioning, and targeted sales initiatives for each offering.
• Business Development & Revenue Generation: Identify, develop, and convert new business opportunities across key international source markets, luxury leisure, corporate, wholesale, and high-net-worth segments to diversify the business mix and generate incremental revenue.
• Strategic Account Management: Develop and strengthen relationships with key corporate accounts, luxury travel consortia, international travel agencies, tour operators, DMCs, and high-value clientele to maximise account production and long-term business contribution.
• Budgeting, Forecasting & Sales Performance: Lead the development and management of the annual sales budget, revenue forecasts, and business plans, ensuring consistent monitoring of performance against targets and implementation of corrective sales strategies where required.
• Market Intelligence & Competitive Positioning: Conduct ongoing market analysis, monitor competitor performance, identify emerging market trends, and leverage commercial intelligence to strengthen market positioning and uncover new revenue opportunities.
• Sales Channel Development: Optimise distribution and sales channels through strategic partnerships, account development, market diversification, and targeted sales initiatives to maximise production and business conversion.
• Revenue Management & Pricing Strategy: Collaborate closely with Revenue Management to optimise pricing strategies, manage business mix, identify high-value market segments, and maximise RevPAR and overall revenue contribution.
• Solenna Villas Commercial Development: Establish and drive the sales strategy for Solenna Villas, focusing on market penetration, strategic partnerships, client acquisition, and positioning within the luxury villa and hospitality segment.
• International Sales & Market Representation: Lead international sales initiatives, trade engagements, sales missions, luxury travel exhibitions, and industry networking activities to strengthen market presence and generate qualified business leads.
• Sales Leadership & Team Performance: Lead and develop the sales team through strategic direction, performance management, target setting, and continuous coaching to ensure departmental objectives and commercial targets are achieved.
• Commercial Reporting & Strategic Alignment: Present regular sales performance reviews, account production analysis, market intelligence, and business forecasts to senior management, ensuring sales strategies remain aligned with the property's financial and operational objectives.

Qualifications

• Bachelor's degree in Business Administration, Hospitality Management, Sales, Marketing, or a related field.
• Minimum 8–10 years of progressive sales experience within the luxury hospitality industry, with at least 3 years in a senior sales leadership role.
• Proven track record of achieving and exceeding sales targets, driving revenue growth, and developing successful commercial strategies within the luxury hotel segment.
• Strong understanding of luxury leisure markets, high-net-worth clientele, villa sales, corporate business, international travel trade, and key feeder markets.
• Demonstrated leadership, team management, negotiation, communication, and relationship-building skills, with the ability to influence key stakeholders and develop high-performing teams.
• Excellent commercial acumen, market knowledge, analytical capabilities, and proficiency in hotel sales systems, CRM platforms, and Microsoft Office.