Director of Sales

AimGulf; Dubai; On-site; AED 180,000 - 280,000; Full time

Job summary

AimGulf in Dubai seeks a seasoned sales leader to drive the hotel’s sales and catering strategies, building long-term relationships with clients and stakeholders. You will lead the sales team, set aggressive personal and group booking goals, and collaborate with management to optimize promotions and revenue across the segment.

The role emphasizes guest satisfaction, team leadership, and revenue growth, with an on-site work model in Dubai. Previous hospitality sales leadership is highly regarded.

Qualifications

• University degree in business or related field required.
• Minimum 3 years in sales and marketing or a related professional area.
• Experience in hotel or hospitality sales is preferred.

Responsibilities

• Collaborate with the sales leader to implement segment strategy.
• Develop and implement revenue plans and promotions for the segment.
• Lead and coach direct reports to maximize bookings and revenue.
• Analyze market data to adjust plans and meet goals.
• Engage with guests to build relationships and loyalty.

Skills

Sales strategy implementation

Revenue management

Market analysis

Relationship management

Leadership

Interviewing and hiring

Education

2-year degree in Business Administration or related major

4-year bachelor’s degree in Business Administration, Marketing, or related major

Job description

Job Location

Dubai, United Arab Emirates

Work Mode

On-site

Date Posted

2 October 2026

Job Reference/ID

P1-7113867-0

Job Description / Role

Leads and manages all day-to-day activities related to the sales function with a focus on building long-term, value-based customer relationships that enable achievement of property sales objectives. Achieves personal booking goals and makes recommendations on booking goals of direct reports.

Key Responsibilities

• Works with sales leader to ensure understanding of sales strategy and effective implementation of this strategy for the segment.
• Works with management team to create and implement a sales plan addressing revenue, customers and the market for the segment led by the DOS.
• Assists with the development and implementation of promotions, both internal and external.
• Provides positive and aggressive leadership to ensure maximum revenue potential (e.g., sets example with personal booking goals).
• Recommends booking goals for sales team members.
• Monitors all day to day activities of direct reports.
• Approves space release for catering to maximize revenue (DOS, Group) in the absence of a Business Evaluation Manager.
• Participates in sales calls with members of sales team to acquire new business and/or close on business.
• Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
• Analyzes market information by using sales systems and implements strategy to achieve property’s financial room and catering goals.
• Assists Revenue Management with completing accurate six period projections.
• Reviews sales and catering guest satisfaction results to identify areas of improvement.
• Displays leadership in guest hospitality, exemplifies customer service and creates a positive example for guest relations.
• Interacts with guests to obtain feedback on product quality and service levels.
• Meets with guests during pre- and post-convention meetings to obtain feedback on quality of product (e.g., rooms, meeting facilities and equipment, food and beverage), service levels, execution against contract and overall satisfaction.
• Empowers employees to provide excellent customer service.
• Observes service behaviors of employees and provides feedback to individuals.
• Incorporates guest satisfaction as a component of department meetings with a focus on continuous improvement.
• Executes and supports the company’s Customer Service Standards and property’s Brand Standards.
• Participates in and practices daily service basics of the brand.
• Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and ensuring their satisfaction before and during their program/event.
• Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to the company.
• Gains understanding of the property’s primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event.
• Develops and manages relationships with key stakeholders, both internal and external.
• Works collaboratively with off-property sales channels (e.g., Event Booking Center, Market Sales, GSO) to ensure the property needs are being achieved and the sales efforts are complementary, not duplicative.
• Works with Human Resources, Engineering and Loss Prevention to ensure compliance with local, state and federal regulations and/or union requirements.
• Attends customer events, trade shows and sales missions to maintain, build or develop key relationships with GSO Managers and customers.
• Interviews and hires management and hourly employees with the appropriate skills to meet the business needs of the operation.
• Utilizes all available on the job training tools for employees.

Experience Required

• 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 3 years experience in the sales and marketing or related professional area.
• OR
• 4-year bachelor’s degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 1 year experience in the sales and marketing or related professional area.

Education Qualifications

• 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major.
• 4-year bachelor’s degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major.

Skills Required

• Sales strategy implementation
• Revenue management
• Market analysis
• Relationship management
• Leadership
• Interviewing and hiring

Employment / Job Type

Full Time

Nationality

Any Nationality

About the Company

A global hospitality company that manages and franchises hotels, resorts and residences under a wide portfolio of brands. Its Middle East operations offer careers in rooms division, culinary, events, sales, engineering and hotel leadership across luxury, premium and select service properties.

Company Industry

Hospitality

Department / Functional Area

Sales

Closing Date

Not mentioned (apply as soon as possible)