Director, Digital Channels & MarTech

ADNOC Group; Abu Dhabi; On-site; AED 450,000 - 650,000; Full time

Job summary

ADNOC Distribution is seeking a Manager, Digital Channels & MarTech to lead strategic direction, development, and optimization of digital customer channels and marketing technology initiatives across web, mobile, and in-store platforms.

You will own the product roadmap for web, mobile app, in-store screens, and portals, drive UX research and design systems, and oversee Martech stack governance, data privacy, and analytics to improve acquisition, retention, and lifetime value.

Qualifications

• 12+ years of experience in digital channels and Martech, including leading cross-functional teams.
• Proven delivery of large-scale web/app programs, personalization, and analytics-driven growth.
• Hands-on with CRM, automation, CMS, analytics/attribution, and platform migrations.

Responsibilities

• Define a multi-year digital channels strategy aligned to customer experience and commercial priorities.
• Own the product roadmap for web, mobile app, in-store screens, and portals.
• Establish governance for intake, prioritization, and release planning.
• Drive UX research, journey mapping, and usability testing; enforce design standards.
• Oversee Martech stack integration, data quality, and privacy controls.
• Manage vendor relationships, SLAs, budgets, and contracts.

Skills

Cross-functional leadership

Product management

UX research

Agile delivery

Data governance

Stakeholder management

Education

Bachelor's degree in Marketing, Business, Computer Science, or related discipline

Tools

CRM

Campaign automation

CMS

Analytics/Attribution

CDP

Job description

ADNOC Distribution is seeking a Manager, Digital Channels & MarTech to lead strategic direction, development, and optimization of digital customer channels and marketing technology initiatives across web, mobile, and in-store platforms.

You will own the product roadmap for web, mobile app, in-store screens, and portals, drive UX research and design systems, and oversee Martech stack governance, data privacy, and analytics to improve acquisition, retention, and lifetime value.