Digital Brand Marketing Associate

Reliance HR Consultancy; Dubai; On-site; AED 180,000 - 230,000; Full time

Job summary

Reliance HR Consultancy is seeking a Digital Brand Marketing Associate in Dubai to drive end-to-end marketing efforts for ecommerce brands. The role collaborates with marketing, creative, and commercial teams and focuses on strong lead generation and digital campaigns that reinforce the brand in line with company directives.

The ideal candidate will have 3–5 years in digital marketing and ecommerce branding, with a native English speaker profile and a highly creative mindset for identifying

Qualifications

• Bachelor's/Diploma in Marketing/Marketing Communications or a related discipline.
• Proven working experience of 3 to 5 years in digital marketing and e‑commerce brand management.
• Demonstrable experience leading digital brands in an e‑commerce setting.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Must be Native English Speakers.

Responsibilities

• Lead marketing activities from concept to execution across marketing, creative, and commercial teams.
• Oversee day-to-day execution of strong e‑commerce lead generation and digital marketing campaigns.
• Ensure the brand is consistently represented and promoted per company directives.
• Optimize landing pages and user funnels; conduct A/B and multivariate testing.

Skills

Digital marketing

E-commerce branding

Campaign management

A/B testing

Analytics

Audience targeting

Creative thinking

Native English

Education

Marketing degree

Tools

Google Analytics

Omniture

WebTrends

DART

Atlas

Google Ads

Mixpanel

Meta Business Suite

Facebook Ads

LinkedIn Ads

Freshworks

Adjust

Appsflyer

Job description

Purpose of the Role

The Digital Brand Marketing Associate will lead all marketing activities from concept to execution, working closely with the marketing, creative, and commercial teams, and overseeing the day-to-day execution of strong e‑commerce lead generation and digital marketing strong campaigns. She is responsible for ensuring that the brand is consistently represented and promoted in line with company directives. Experience in optimizing landing pages and user funnels; experience with A/B and multivariate testing; solid knowledge of website analytics tools such as Google Analytics, Net Insight, Omniture, Web Trends; working knowledge of ad‑serving tools such as DART, Atlas; experience in setting up and optimizing Google Ads campaigns; proficiency with Google Analytics, Mixpanel or similar; experience with Meta Business Suite, Google Ads, Facebook Ads, LinkedIn Ads; familiarity with Freshworks (desirable); experience with Adjust, Appsflyer or similar platforms for mobile tracking and deep linking.

Professional Requirements

• Bachelor's/Diploma in Marketing/Marketing Communications or a related discipline.
• Proven working experience of 3 to 5 years in digital marketing and e‑commerce brand management.
• Demonstrable experience leading digital brands in an e‑commerce setting.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Must be Native English Speakers.