Brand Marketing Lead: Real Estate Launches (Dubai)

The Greater Change; Dubai; On-site; AED 391,000 - 670,000; Full time

Benefits offered by this job

Visa & Medical Insurance

Paid Leave

Annual Flight Ticket & End-of-Service

Job summary

The Greater Change in Dubai seeks a seasoned Brand Marketing Manager to lead brand development across the portfolio and new projects. You will translate the CMO’s vision into distinctive positioning, identities, and go-to-market campaigns, guiding creative teams, agencies, and cross-functional partners to launch experiences that resonate with premium audiences.

With 8+ years in marketing, ideally in real estate or luxury brands, you will manage launches, campaigns, PR, events, and experiential

Qualifications

• 8+ years of marketing experience, ideally in real estate, hospitality, or luxury brands.
• Proven ability to develop brand strategy and launch brands from concept to market.
• Experience leading launches, campaigns, creative production, and events.
• Skilled in managing agencies, budgets, and cross-functional teams.
• Strong written and verbal communication, briefing, and presentation skills.
• Arabic language skills are an advantage but not essential.

Responsibilities

• Develop brand and marketing strategies for the company and individual projects.
• Lead brands from concept to launch, including naming, identity, and messaging.
• Coordinate with agencies for brand and creative production.
• Plan integrated campaigns, content, events, and activations for launches.
• Oversee PR, communications, and media relations for brand and projects.
• Coordinate with cross-functional teams to ensure timely delivery within budgets.

Skills

Brand strategy

Campaign management

Cross-functional leadership

Agency management

Go-to-market planning

Content creation

PR & communications

Education

Bachelor’s degree in Marketing/Communications/Business

Job description

The Greater Change in Dubai seeks a seasoned Brand Marketing Manager to lead brand development across the portfolio and new projects. You will translate the CMO’s vision into distinctive positioning, identities, and go-to-market campaigns, guiding creative teams, agencies, and cross-functional partners to launch experiences that resonate with premium audiences.

With 8+ years in marketing, ideally in real estate or luxury brands, you will manage launches, campaigns, PR, events, and experiential