Social Media & Digital Marketing Specialist – UAE

Kreston Awni Farsakh & Co.; Dubai; On-site; AED 60,000 - 85,000; Full time

Job summary

Kreston Awni Farsakh & Co. seeks an experienced Social Media & Digital Marketing Specialist to own and grow the company’s presence on LinkedIn, Instagram, TikTok and other relevant platforms.

You will plan, create, publish and monitor content with minimal supervision, ensuring consistency with branding and corporate identity. The role focuses on execution, strategy development, content creation, and performance optimization to elevate the company’s digital footprint in a professional services or

Qualifications

• 2–5 years of proven social media management experience.
• Experience with LinkedIn, Instagram and TikTok for business accounts.
• Strong understanding of social media strategy, content creation, audience engagement and analytics.
• Ability to create professional short‑form video content for Reels/TikTok.

Responsibilities

• Own the company’s social media presence across all platforms.
• Develop and implement a social media strategy and content calendar.
• Create, edit and publish content for LinkedIn, Instagram, TikTok and other platforms.
• Produce a mix of written, graphic, photo and video content (Reels, TikTok, Stories, LinkedIn posts).
• Coordinate photography, video and content requirements as needed.
• Manage paid social campaigns if required and monitor performance.
• Track and report on reach, engagement, followers, leads and KPIs.

Skills

Social media management

LinkedIn

Instagram

TikTok

Content creation

Copywriting

Analytics

Video editing

Canva

Paid advertising

Tools

Canva

Video editing tools

Job description

We are seeking an experienced and self-driven Social Media & Digital Marketing Specialist to take full responsibility for managing and developing the company's social media presence across LinkedIn, Instagram, TikTok and other relevant platforms.

The successful candidate must have proven hands-on experience managing professional business accounts and be capable of independently planning, creating, publishing and monitoring content without day-to-day supervision.

Key Responsibilities:

• Take full ownership of the company's social media presence across all relevant platforms.
• Develop and implement a social media strategy and content calendar aligned with the company's brand and business objectives.
• Create, edit and publish engaging content for LinkedIn, Instagram, TikTok and other appropriate platforms.
• Produce a mix of written, graphic, photo and short-form video content, including Reels, TikToks, Stories and LinkedIn posts.
• Develop ideas for content that promotes the company's services, expertise, people, achievements, events and corporate identity.
• Manage the company's social media pages, including posting, scheduling, monitoring and maintaining page information.
• Monitor comments, messages and engagement and respond appropriately in accordance with company guidelines.
• Grow the company's social media following and improve engagement and overall digital visibility.
• Monitor social media trends, algorithms, formats and competitor activity and recommend new opportunities.
• Coordinate photography, video and other content requirements where necessary.
• Manage basic paid social media campaigns and advertising where required.
• Track and analyse social media performance and prepare periodic reports covering reach, engagement, followers, leads and other relevant KPIs.
• Ensure consistency in the company's branding, tone of voice and visual identity across all platforms.
• Independently manage the day-to-day social media function and proactively recommend improvements.

Key Requirement:

This is an execution-focused role, not an administrative position. The successful candidate is expected to take ownership of the company's social media presence, develop the content strategy, create and publish content, monitor performance and continuously improve the company's digital footprint with minimal supervision.

Skills

2–5 years of proven social media management experience, preferably in a professional services, corporate or B2B environment.

Demonstrable experience independently managing LinkedIn, Instagram and TikTok business accounts.

Strong understanding of social media strategy, content creation, audience engagement and platform analytics.

Hands‑on experience with Canva or similar design tools and video editing tools.

Ability to create professional short-form video content suitable for Reels and TikTok.

Strong written English and excellent copywriting skills.

Good understanding of LinkedIn content and B2B social media marketing.

Knowledge of social media scheduling, analytics and paid advertising platforms.

Creative, organised and highly proactive, with the ability to work independently.

Strong attention to detail and ability to maintain a professional corporate image.

Candidates must provide examples of social media accounts, campaigns or content they have personally managed.