Digital Marketing Specialist – Startup Launch (Part-Time/Freelance)

Success Factor L.L.C-FZ; Dubai; On-site; AED 134,000 - 223,000; Full time

Job summary

Success Factor L.L.C-FZ is seeking a versatile Digital Marketing Specialist to drive end-to-end campaigns across WhatsApp, email, search and social media. You will craft engaging content, set up automation workflows, and optimize paid ads to maximize ROI.

The ideal candidate has 2–4 years of hands-on digital marketing experience, a portfolio of campaigns, and proficiency with Google Ads, Meta Ads Manager, and AI-powered content creation. UAE/Dubai market experience is a plus.

Qualifications

• 2–4 years of hands-on digital marketing experience with a portfolio of successful campaigns.
• Strong knowledge of Google Ads and Meta Ads Manager.
• Proficient with WhatsApp marketing tools, CRMs, and email automation.
• Graphic/video editing using Canva or Adobe Suite.
• Experience using AI tools for content generation.

Responsibilities

• WhatsApp Automation: Create and manage content for WhatsApp Business profiles; set up automated workflows; execute mass messaging campaigns.
• Email Contact Management: Plan and run mass email campaigns; manage contact data and CRMs for targeting.
• Ads Campaign Management: Plan, launch and optimize Google Ads and Meta campaigns; monitor performance and ROIs.
• Social Media Management: Manage company accounts; create and schedule posts; monitor engagement and respond to messages.
• Content Creation AI Integration: Design graphics/videos using AI tools to streamline content creation and write SEO-friendly copy.

Skills

Digital marketing

WhatsApp marketing

Social media management

Email marketing

AI tools usage

Content creation

Campaign planning

Communication

Tools

Google Ads

Meta Ads Manager

Mailchimp

SendinBlue

CRM systems

Canva

Adobe Creative Suite

DALL-E

Lumen5

InVideo

HTML/CSS basics

Job description

We are looking for a versatile and proactive Digital Marketing Specialist with proven expertise in WhatsApp Business marketing automation workflows paid advertising and social media management. The ideal candidate should be comfortable working with modern AI tools to create engaging content and execute end-to-end digital campaigns across various platforms.

Key Responsibilities

• WhatsApp Automation Create and manage content for WhatsApp Business profiles including brochures videos graphics and written content Set up automated WhatsApp workflows to enable users to submit forms upload documents media and receive real-time responses Execute mass WhatsApp messaging campaigns while adhering to platform policies
• Email Contact Management Plan and run mass email campaigns using tools like Mailchimp or SendinBlue Extract and manage contact data from email accounts Indeed Naukri Gulf and similar platforms Maintain organized contact databases CRMs for campaign targeting and follow-ups
• Ads Campaign Management Plan launch and optimize Google Ads and Meta Facebook Instagram ad campaigns Monitor ad performance and ensure efficient use of budget to maximize ROI Prepare performance reports and recommendations
• Social Media Management Manage company social media accounts across platforms Instagram Facebook LinkedIn etc Create and schedule engaging content including posts stories and reels Monitor engagement respond to messages comments and grow follower base
• Content Creation AI Integration Design graphics videos and reels using tools like Canva Adobe Creative Suite or equivalents Use AI tools e g ChatGPT DALL E Lumen5 InVideo to streamline content creation both visual and written Write clear SEO-friendly copy for ads posts and campaigns

Requirements

• 2–4 years of hands‑on experience in digital marketing, with a portfolio of successful campaigns.
• Solid understanding of Google Ads and Meta Ads Manager.
• Strong skills in WhatsApp marketing tools, CRM systems, and email automation platforms.
• Proficient in using graphic/video editing tools (Canva, Adobe Suite, or similar).
• Experience using AI tools for content generation.
• Strong communication and time management skills.

Preferred Skills

• Familiarity with basic HTML/CSS for email customization.
• Prior experience in the recruitment or service industry.
• Strong understanding of UAE/Dubai digital market trends.