Digital Marketing Specialist

L'ETO Group; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

L'ETO Group is seeking a hands-on digital marketer to manage the day-to-day digital presence of our UAE brands—from our delivery store to menus, websites, and paid campaigns. You’ll ensure accuracy, update menus, and streamline processes with AI tools.

You’ll report to the Head of Marketing and collaborate with design, content, and operations teams to drive conversions and growth across platforms.

Qualifications

• 2–4 years in digital marketing or a hands-on role in e-commerce.
• Day-to-day experience running a Shopify store (or similar platform).
• Experience running Meta and Google Ads campaigns yourself, not only briefing an agency.
• Working knowledge of GA4 to verify conversions and read metrics.
• You already use AI tools in daily work and can show us how.
• Strong attention to detail; a wrong price on a menu is a real problem for us.
• Organized enough to handle several brands and requests at once without things slipping.
• Clear, simple communication with non-technical colleagues.
• Fluent in English.

Responsibilities

• Run our delivery store: manage Shopify products, prices, availability, promos, photos and copy; optimize checkout.
• Keep menus up to date across QR and delivery platforms; ensure consistency across versions.
• Maintain the L'ETO Restaurant website and coordinate with an external developer for larger changes.
• Run Meta and Google Ads campaigns within agreed budgets and priorities; optimize performance.
• Provide a weekly performance update on campaigns and website results, with next steps.
• Verify GA4, pixels and conversion tracking across sites; fix issues or escalate.
• Manage Google Business Profile listings and respond to reviews.
• Leverage AI daily for menu/product copy, translations, ad variations and simple automations.
• Maintain existing automations and document workflows; involve outside help for complex tasks.

Skills

Digital marketing

Shopify

Meta Ads

Google Ads

GA4

AI tools

Attention to detail

Organization

Communication

English fluency

Tools

Zapier

Make

n8n

Job description

L'ETO Group is a hospitality group with multiple brands, including cafés, restaurants, patisserie and delivery, across 20+ locations in 7+ EMEA markets.

About us

L'ETO Group is a hospitality group with multiple brands, including cafés, restaurants, patisserie and delivery, across 20+ locations in 7+ EMEA markets.

The role

We're looking for a hands‑on digital marketer to run the day-to-day digital side of our brands in the UAE: the delivery store, websites, digital menus and paid campaigns. You'll be the person who keeps all of it accurate and up to date, and who is always looking for ways to do it faster with AI.

It's a busy, practical role. Menus change, promotions go live at short notice, and a wrong price on one platform needs fixing the same day. If you like keeping a lot of moving parts in order and enjoy cutting manual work out of your week, this is a good fit.

You'll report to the Head of Marketing and work closely with our design, content and operations teams.

What you’ll do

• Run our delivery store. Manage our Shopify store day to day - products, prices, availability, promotions, photos and copy. Keep checkout working smoothly and look for ways to improve conversion.
• Keep our menus right. Update our QR menus and delivery platform menus whenever dishes, prices or seasons change, and make sure every version matches.
• Look after the restaurant website. Keep the L'ETO Restaurant website and its menus current, and work with our external developer on bigger changes.
• Run paid campaigns. Set up, manage and optimize our Meta and Google Ads campaigns within the budgets and priorities we agree.
• Report every week. Send a short weekly update on campaign and website performance: what moved, why, and what you'd change next.
• Keep tracking working. Check that GA4, pixels and conversion tracking fire correctly across our sites, and fix or escalated issues.
• Manage listings and reviews. Keep Google Business Profiles accurate for every location and stay on top of reviews and replies.
• Use AI every day. Use AI tools for menu and product copy, translations, ad variations, reports and review replies, and set up simple automations (Zapier, Make or similar) to take repetitive tasks off your plate.
• Keep existing automations running. Make sure the workflows we already have keep working and are documented and bring in outside help for anything complex.

What we’re looking for

• 2-4 years in digital marketing, e-commerce or a similar hands‑on role
• Day-to-day experience running a Shopify store (or a similar e‑commerce platform)
• Experience running Meta and Google Ads campaigns yourself, not only briefing an agency
• Working knowledge of GA4 - enough to check that conversions are tracked properly and to read the numbers
• You already use AI tools in your daily work and can show us how
• Strong attention to detail - a wrong price on a menu is a real problem for us
• Organized enough to handle several brands and requests at once without things slipping
• Clear, simple communication with non-technical colleagues
• Fluent in English language

Nice to have

• Experience managing menus on delivery platforms such as Deliveroo or Talabat
• Experience with Zapier, Make or n8n
• Comfortable editing websites without a developer (Shopify themes, basic HTML/CSS)
• F&B, hospitality or retail background
• Russian language is an advantage