Digital marketing

HEBA Group of Companies; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

HEBA Group of Companies is seeking a creative Digital Marketing Specialist to develop and implement digital marketing strategies that promote our products and enhance our online presence.

In this role you will plan campaigns across social media, email, SEO, PPC, and content marketing, create engaging content, track performance, and collaborate with designers and agencies. The ideal candidate stays ahead of industry trends, analyzes data to drive results, and communicates insights with clarity.

Qualifications

• Experience developing and managing digital marketing campaigns across channels.

Responsibilities

• Plan and execute digital marketing campaigns across social, email, SEO, PPC, and content marketing.

Skills

Digital marketing strategy

Campaign management

Content creation

SEO/SEM

Data analysis

Social media management

Email marketing

Google Analytics

HTML/CSS/CMS knowledge

Communication skills

Tools

CMS tools

SEO tools

Job description

We are currently seeking a skilled and creative Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will play a vital role in developing and implementing effective digital marketing strategies to promote our products/services and enhance our online presence. If you have a strong passion for digital marketing, stay up-to-date with the latest industry trends, and possess a results-driven mindset, we invite you to apply for this exciting opportunity.

Responsibilities

• Develop and execute digital marketing campaigns across various channels, including social media, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing.
• Conduct market research to identify target audiences, market trends, and competitive analysis to optimize campaign performance.
• Create engaging and persuasive content for digital platforms, including website copy, blog posts, social media posts, and email newsletters.
• Manage social media accounts, including content creation, scheduling, monitoring, and responding to comments/messages.
• Monitor website analytics and track key performance indicators (KPIs) to evaluate campaign effectiveness and make data-driven recommendations for improvement.
• Optimize website content and structure for improved search engine visibility (SEO) and user experience.
• Collaborate with graphic designers, copywriters, and external agencies to create compelling visual and written assets for marketing campaigns.
• Stay informed about emerging digital marketing trends, tools, and best practices to continuously improve strategies and tactics.
• Monitor industry news and competitor activities to identify opportunities and ensure a competitive edge.
• Provide regular reports and insights on campaign performance, including ROI, conversion rates, and audience engagement.

Qualifications

• Solid understanding of various digital marketing channels, platforms, and strategies.
• Proficient in using digital marketing tools and platforms, such as Google Analytics, social media management tools, email marketing software, and SEO tools.
• Excellent written and verbal communication skills with the ability to craft compelling marketing messages.
• Strong analytical skills and the ability to interpret data and derive actionable insights.
• Creative thinking and problem-solving abilities to develop innovative marketing approaches.
• Ability to multitask and manage multiple projects simultaneously in a fast-paced environment.
• Knowledge of HTML, CSS, and website CMS platforms is a plus.
• Familiarity with graphic design principles and tools is advantageous.