Digital Marketing Specialist

BE SKILLFUL; Abu Dhabi; On-site; AED 70,000 - 110,000; Full time

Job summary

BE SKILLFUL is seeking a Digital Marketing Specialist to strengthen the company’s digital presence across technology, AI, digital solutions, consulting, and business services. You will manage social channels, run paid campaigns, and coordinate content planning with design and content teams.

The role focuses on lead generation, campaign performance analysis, and cross-functional collaboration to convert inquiries into opportunities.

Qualifications

• Proven experience in Digital Marketing and Social Media Management.
• Hands-on experience with Meta Ads and Google Ads.
• Understanding of Lead Generation and Performance Marketing.
• Strong writing and content creation skills.
• Familiarity with analytics and performance measurement tools.
• Ability to manage multiple tasks and projects concurrently.
• Good communication and organizational skills.
• English communication skills are an advantage.
• B2B, technology, or professional services marketing experience is an advantage.

Responsibilities

• Manage and maintain the company's social media accounts.
• Execute and monitor paid advertising campaigns across Meta Ads, Google Ads, and other platforms.
• Prepare and organize content plans and publishing schedules with design and content teams.
• Create and develop marketing content for services and campaigns.
• Support the digital marketing of various services and projects.
• Execute lead generation campaigns and support customer acquisition.
• Monitor campaign performance and key KPIs.
• Follow up on digital inquiries and direct leads to the relevant team.
• Monitor market trends and competition across digital platforms.

Skills

Digital marketing

Social media management

Meta Ads

Google Ads

Lead generation

Performance marketing

Content writing

Analytics tools

Multitasking

Job description

Job description

AVA NEXUS is looking for a Digital Marketing Specialist to join our team and support the company's digital presence and the marketing of our services across technology, AI, digital solutions, consulting, and business services.

Key Responsibilities:

• Manage and maintain the company's social media accounts.
• Execute and monitor paid advertising campaigns across Meta Ads, Google Ads, and other relevant digital platforms.
• Prepare and organize content plans and publishing schedules in coordination with the design and content team.
• Create and develop marketing and advertising content for services and campaigns.
• Support the digital marketing of the company's various services and projects.
• Execute lead generation campaigns and support customer acquisition activities.
• Monitor campaign performance, results, and key performance indicators.
• Follow up on digital inquiries and engagement and direct potential leads to the relevant team.
• Monitor market trends, competitors, and developments across digital platforms.
• Support the digital launch and promotion of new services and projects.

Skills

• Proven experience in Digital Marketing and Social Media Management.
• Good hands-on experience with Meta Ads and Google Ads.
• Understanding of Lead Generation and Performance Marketing.
• Strong marketing and content-writing skills.
• Familiarity with digital marketing analytics and performance measurement tools.
• Ability to manage multiple tasks and projects simultaneously.
• Good communication and organisational skills.
• Good English communication skills are an advantage.
• Previous experience in B2B, technology, or professional services marketing is an advantage