Hybrid Digital Marketing & Design Lead

BE SKILLFUL; Abu Dhabi; Hybrid; AED 120,000 - 180,000; Full time

Job summary

Be Skillful in Abu Dhabi is seeking a Digital Marketing Specialist to lead and execute campaigns for AVA NEXUS and Be Skillful. The role is hybrid, overseeing content creation, publishing, and advertising across platforms, and guiding a Marketing Specialist for day-to-day engagement.

Responsibilities include managing social channels, paid campaigns, content plans, promotional materials, and KPI reporting. English is required; Arabic is a plus.

Qualifications

• Experience planning and executing multichannel digital campaigns.
• Ability to design content across platforms and formats.
• Strong written and visual storytelling skills.
• Proficient in English; Arabic is a plus.

Responsibilities

• Manage and publish content across social media channels.
• Set up and optimize paid campaigns on Meta Ads and Google Ads.
• Develop content plans and publish schedules.
• Create marketing materials and promotional content.
• Lead generation and customer acquisition activities.
• Track KPIs and report campaign results.
• Coordinate with Marketing Specialist and ensure consistent execution.
• Monitor market trends and competitive landscape.
• Oversee joint launch and promotion of services.
• Direct inquiries to the relevant team.

Skills

Digital marketing

Campaign management

Graphic design

Video editing

Social media management

Copywriting

Branding

English proficiency

Tools

Adobe Photoshop

Illustrator

Canva

Premiere Pro

CapCut

Meta Ads Manager

Google Ads

Job description

Be Skillful in Abu Dhabi is seeking a Digital Marketing Specialist to lead and execute campaigns for AVA NEXUS and Be Skillful. The role is hybrid, overseeing content creation, publishing, and advertising across platforms, and guiding a Marketing Specialist for day-to-day engagement.

Responsibilities include managing social channels, paid campaigns, content plans, promotional materials, and KPI reporting. English is required; Arabic is a plus.