Digital Marketing Specialist

Masterpiece Property; Abu Dhabi; On-site; AED 167,000 - 279,000; Full time

Job summary

Masterpiece Property seeks a hands-on Digital Marketing Specialist in Abu Dhabi to independently manage paid campaigns and understand the tech behind lead generation. You will connect Meta, Google, WhatsApp, landing pages, and CRM to ensure leads are generated, tracked, delivered and measured.

The role requires strong experience with Meta Ads Manager, Google Ads, and CRM integrations, plus knowledge of Pixel, CAPI, GA4, and GTM. Real estate brokerage experience is a plus.

Qualifications

• 3–5 years of hands-on digital marketing / performance marketing experience.
• Strong practical experience with Meta Ads Manager and Google Ads.
• In-depth understanding of Meta Business Portfolio / Business Suite and digital asset permissions.
• In-depth understanding of CRM integrations, lead flow, lead routing, and source attribution.
• In-depth understanding of WhatsApp Business Platform/API, templates, broadcast communication, and Meta policies.
• Good working knowledge of Meta Pixel, CAPI, GA4, and GTM.
• Experience with APIs, webhooks, and third‑party integrations; coding not required.
• Ability to troubleshoot lead-delivery, tracking, account-access, and integration issues.
• Real estate brokerage experience is strongly preferred.
• Execution-focused and comfortable working hands-on without relying on a large team.

Responsibilities

• Plan, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram.
• Plan, launch, manage, and optimize Google Ads campaigns, including Search and Performance Max.
• Manage lead-generation performance focusing on lead quality, CPL, conversion rate, and ROI.
• Manage Meta Business Portfolio / Business Suite, ad accounts, pages, Pixels, permissions, and related digital assets.
• Maintain a strong technical understanding of CRM integrations and the flow of leads into the CRM.
• Work with the CRM Administrator on lead routing, source tracking, integrations, automations, and data-flow issues.
• Manage and troubleshoot WhatsApp Business Platform/API, templates, broadcast workflows, permissions, and platform compliance.
• Apply WhatsApp and Meta policies and best practices to reduce account restrictions and disruption.
• Implement and troubleshoot Meta Pixel, Conversion API (CAPI), Google Tag Manager (GTM), GA4, and conversion tracking.
• Monitor integrations between advertising platforms, landing pages, WhatsApp, and CRM systems; identify lead delivery or tracking breaks.
• Maintain proper company ownership, access controls, permissions, and security for digital assets.
• Prepare clear performance reporting covering spend, leads, CPL, lead quality, conversion, and source attribution.
• Coordinate with technical, CRM, web, or agency resources when development support is required.

Skills

Digital marketing

Meta Ads Manager

Google Ads

CRM integrations

WhatsApp API

GA4 GTM

APIs webhooks

Lead attribution

Troubleshooting

Real estate brokerage

Tools

Meta Ads Manager

Google Ads

Meta Business Suite

CRM systems

WhatsApp Business Platform

GA4

GTM

Job description

We are looking for a hands‑on Digital Marketing Specialist who can independently manage paid campaigns while understanding the technical infrastructure behind lead generation. The role connects advertising platforms, WhatsApp Business, tracking tools, websites/landing pages, and CRM systems to ensure leads are generated, tracked, delivered, and measured correctly.

Key Responsibilities

• Plan, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram.
• Plan, launch, manage, and optimize Google Ads campaigns, including Search and Performance Max.
• Manage lead‑generation performance with focus on lead quality, CPL, conversion rate, and ROI.
• Manage Meta Business Portfolio / Business Suite, ad accounts, pages, Pixels, permissions, and related digital assets.
• Maintain a strong technical understanding of CRM integrations and the flow of leads from Meta, Google, websites, landing pages, portals, and other sources into the CRM.
• Work with the CRM Administrator on lead routing, source tracking, integrations, automations, and data‑flow issues.
• Manage and troubleshoot WhatsApp Business Platform/API, templates, broadcast workflows, permissions, and platform compliance.
• Apply WhatsApp and Meta policies and best practices to reduce avoidable account restrictions and business disruption.
• Implement and troubleshoot Meta Pixel, Conversion API (CAPI), Google Tag Manager (GTM), GA4, and conversion tracking.
• Monitor integrations between advertising platforms, landing pages, WhatsApp, and CRM systems; identify where lead delivery or tracking breaks.
• Maintain proper company ownership, access controls, permissions, recovery methods, and security for digital assets.
• Prepare clear performance reporting covering spend, leads, CPL, lead quality, conversion, and source attribution.
• Coordinate with technical, CRM, web, or agency resources when development support is required.

Required Experience & Skills

• 3–5 years of hands‑on digital marketing / performance marketing experience.
• Strong practical experience with Meta Ads Manager and Google Ads.
• In‑depth understanding of Meta Business Portfolio / Business Suite and digital asset permissions.
• In‑depth understanding of CRM integrations, lead flow, lead routing, and source attribution.
• In‑depth understanding of WhatsApp Business Platform/API, templates, broadcast communication, and Meta policies.
• Good working knowledge of Meta Pixel, CAPI, GA4, and GTM.
• Working understanding of APIs, webhooks, and third‑party integrations; coding is not required.
• Ability to troubleshoot lead‑delivery, tracking, account‑access, and integration issues.
• Experience in high‑volume lead‑generation businesses. Real estate brokerage experience is strongly preferred.
• Execution‑focused and comfortable working hands‑on without relying on a large team.