Digital Marketing Executive

Park Hyatt; Dubai; On-site; AED 120,000 - 210,000; Full time

Job summary

Park Hyatt Dubai seeks a Digital Marketing Executive to support the development and execution of integrated digital marketing and communications strategies that strengthen brand positioning and online visibility. You will handle campaigns, content creation, social media, and performance analysis while upholding luxury brand standards across digital touchpoints.

The role involves collaborating with internal teams, managing social media accounts, updating websites, and producing compelling visual

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Hospitality, or related field.
• Minimum 1–2 years of relevant experience in digital marketing, social media, communications, or content creation, preferably in luxury hospitality.
• Strong copywriting, editing, and communication skills, with excellent command of written and spoken English.
• Proficiency in social media platforms, content management systems, email marketing tools, and digital analytics; basic knowledge of SEO is desirable.
• Experience in using design and editing tools is an advantage.

Responsibilities

• Assist in implementing, monitoring, and evaluating communication objectives across advertising, public relations, digital platforms, and marketing collateral.
• Support the planning and execution of integrated marketing campaigns and advertising activities across all relevant channels.
• Create, edit, and proofread engaging copy and promotional content for digital platforms, campaigns, and marketing materials.
• Coordinate with the Graphic Designer to develop hotel and restaurant collateral per brand guidelines.
• Develop and maintain social media content calendars aligned with promotions and events.
• Manage hotel and restaurant social media accounts, including publishing and guest engagement.
• Collaborate with Food & Beverage and operations to produce engaging visual content for digital channels.
• Assist in planning and coordinating photography and videography shoots for hotel and campaigns.
• Maintain an organized digital library of marketing assets.
• Regularly update hotel and restaurant websites with current content, imagery, promotions, menus, and event details.
• Ensure consistency of information across third-party sites and directories.
• Monitor guest reviews and support online reputation efforts.
• Support media visits, influencer collaborations, and promotional events.
• Prepare performance reports and analyze website, social media, and campaign results.
• Conduct competitor and market benchmarking while tracking marketing budgets.

Skills

Copywriting

Digital marketing

Social media

Content creation

Communications

English proficiency

Analytics

SEO basics

CMS

Email marketing

Education

Bachelor’s degree in Marketing or related field

Tools

CMS

Email marketing tools

Digital analytics tools

Photo/Video editing tools

Job description

Organization- Park Hyatt Dubai

Summary

The Digital Marketing Executive supports the development and execution of integrated digital marketing and communication strategies to strengthen brand positioning, enhance online visibility, drive guest engagement, and contribute to commercial performance. The role encompasses digital campaigns, content creation, social media, online reputation, website management, visual content production, public relations support, and performance analysis, while ensuring consistency with luxury brand standards across all digital touchpoints.

Main Duties

• Assist in implementing, monitoring, and evaluating communication objectives across advertising, public relations, digital platforms, and marketing collateral.
• Support the planning and execution of integrated marketing campaigns and advertising activities across all relevant channels.
• Create, edit, and proofread engaging copy and promotional content for digital platforms, campaigns, and marketing materials.
• Work closely with the Graphic Designer to develop hotel and restaurant collateral in line with established brand guidelines.
• Develop and maintain social media content calendars aligned with promotions, events, experiences, and commercial priorities.
• Manage hotel and restaurant social media accounts, including publishing, community engagement, messages, comments, and guest enquiries.
• Collaborate with Food and Beverage and operational teams to produce engaging visual content for digital and social media channels.
• Assist in planning and coordinating professional photography and videography shoots for the hotel, restaurants, and campaigns.
• Maintain an organized digital library of approved images, videos, artwork, templates, and marketing collateral.
• Regularly update hotel and restaurant websites, ensuring all content, imagery, promotions, menus, and event details remain current.
• Maintain accurate and consistent information across third-party websites, online listings, directories, maps, and restaurant platforms.
• Monitor and respond to guest reviews while tracking online sentiment and supporting the hotel’s e-reputation.
• Support media visits, influencer collaborations, hosted dining experiences, press reviews, and other promotional events.
• Prepare performance reports and analyze website, social media, and campaign results to identify areas for improvement.
• Conduct competitor and market benchmarking while supporting the tracking of marketing expenses, commitments, and budgets.

Qualifications

• Bachelor’s degree or diploma in Marketing, Digital Marketing, Communications, Hospitality, or a related field.
• Minimum 1-2 years of relevant experience in digital marketing, social media, communications, or content creation, preferably within luxury hospitality.
• Strong copywriting, editing, and communication skills, with excellent command of written and spoken English.
• Proficiency in social media platforms, content management systems, email marketing tools, and digital analytics; basic knowledge of SEO is desirable.
• Experience in using design and editing tools considered an advantage.