Digital Marketing Partner

Roche; Dubai; On-site; AED 240,000 - 360,000; Full time

Job summary

Roche in the United Arab Emirates is seeking a Digital Marketing Partner to join the Middle East Integrated Marketing Solutions team. You will drive end-to-end campaign delivery, lead generation, and performance analytics across regional markets, collaborating with Product Managers, Medical, Legal and external agencies to ensure compliant online campaigns.

You will oversee Arabic content localization, CMS updates, and data-driven optimization, working with marketing tools and dashboards.

Qualifications

• 3–5 years of hands-on digital marketing experience with campaign execution and performance analytics.
• Full professional fluency in English and Arabic (reading, writing, speaking) is mandatory.

Responsibilities

• Initiate, design and manage end-to-end multi-channel digital campaigns (social, SEM, CRM) and website updates.
• Coordinate with Product, Medical, and Legal teams and external agencies to ensure timelines are met.
• Route promotional materials through internal approvals (e.g. Veeva) ensuring compliance and brand guidelines.
• Track, measure and report campaign performance and provide actionable insights for optimization.

Skills

Campaign management

Lead generation

Analytics

Website management

Cross-functional collaboration

Arabic language

English language

Digital marketing tools

Tools

Salesforce Clouds

Drupal

Adobe Experience Manager

PiwikPro

Google Analytics

Marketo

Eloqua

Job description

At Roche you can show up as yourself embraced for the unique qualities you bring. Our culture encourages personal expression open dialogue and genuine connections where you are valued accepted and respected for who you are allowing you to thrive both personally and professionally. This is how we aim to prevent stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche where every voice matters.

The Position

The Opportunity

As Digital Marketing Partner you will work in the Integrated Marketing Solutions Sub-Chapter Team for the Middle East Sub-region. The team is responsible for pushing digital transformation and marketing excellence forward and elevating the customer experience in our networks. You will be the teams hands-on expert for campaign deployment and performance analytics. You will be responsible for executing our digital strategies managing campaign operations and analyzing performance data to provide actionable insights. This role requires close collaboration with cross-functional teams (Product Managers Legal Medical) to ensure cohesive compliant and effective online campaigns.

Main Accountabilities

Campaign & Project Management:

• Initiate create/design and manage the end-to-end execution of multi-channel digital campaigns (e.g. social SEM CRM) and website updates.
• Act as the central project manager coordinating with Product Managers Medical Legal and external agencies to ensure timelines are met.
• Route all promotional materials through internal approval systems (e.g. Veeva) ensuring all compliance and brand guidelines are met.

Lead Generation & CRM Management:

• Develop and manage all lead generation processes from building lead-capture forms to extracting cleaning and routing leads to sales and CRM systems.
• Continuously monitor the lead funnel for any breaks or bottlenecks.
• Manage our databases (cleansing acquisition retention lead scoring) consent structures align with our data privacy officer requirements create stakeholder specific journeys & messaging per country.

Content & Vendor Coordination:

• Oversee the full content localization process especially for Arabic.
• Manage day-to-day website updates (CMS) content publishing editorial content calendars safety notifications sales enablement widgets and legal/privacy changes.
• Assist with the procurement process including obtaining vendor quotations and issuing POs.

Analytics & Performance Reporting:

• Track measure and report on the performance of all digital campaigns and website activities.
• Develop and maintain dashboards to track KPIs (CPL CTR conversion rates).
• Analyze performance data to generate actionable insights and optimization recommendations for the marketing team.

Who You Are

Required Qualification and Experience

• Core Experience: 3-5 years of hands-on digital marketing experience with a focus on campaign execution and performance analytics.
• Languages: Full professional fluency in both English and Arabic (reading writing and speaking) is mandatory.

Required Competencies

• A Hands-On Digital Marketer: You are a doer with a strong skill set in digital tools lead generation and website management.
• A Natural Collaborator: You excel at managing multiple stakeholders in a complex matrix organization.
• Highly Analytical & Data-Driven: You love digging into the numbers to find out why something worked (or didnt) and can build clear reports.
• Proven ability to manage multiple campaigns and stakeholders simultaneously.
• System Experience: Salesforce Clouds (Customer Service Marketing E-commerce) Drupal Adobe Experience Manager PiwikPro GoogleAnalytics Marketo Eloquia
• Huge Plus: Hands-on experience in a highly regulated industry (e.g. healthcare pharma) E-commerce experience managing a webshop e-tailer collaborations and/or social e-shops.

Who we are

A healthier future drives us to innovate. Together more than 100000 employees across the globe are dedicated to advance science ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities foster creativity and keep our ambitions high so we can deliver life-changing healthcare solutions that make a global impact.

Lets build a healthier future together.

Roche is an Equal Opportunity Employer.