Digital Marketing Specialist

AL Rostamani Group LLC.; Dubai; On-site; AED 180,000 - 320,000; Full time

Job summary

Al Rostamani Group of Companies LLC in Dubai is seeking a Digital Marketing Manager to lead the company’s online presence across platforms, develop annual plans, monitor performance and optimize campaigns.

You will manage SEO/SEM, social media, email, and CRM campaigns, coordinate with vendors, and ensure content aligns with corporate guidelines. Fluency in English and Arabic is required, and experience in WordPress/CMS is a plus.

Qualifications

• Diploma or Equivalent.
• Marketing specialization would be an added advantage.

Responsibilities

• Establish an annual plan in direction of Manager for digital presence and communication covering all digital platforms where the company is present.
• Identify priorities by brand and layout the various necessary activities under the above budget.
• Continuously monitor, measure and report on the effectiveness of digital and suggest necessary adjustments to meet objectives.
• Plan and execute all digital marketing campaigns including SEO/SEM, marketing database, email, social media and display advertising; develop website/LinkedIn content.
• Regular updates of the website to improve web performance in Google search listings and track improvements with Google Analytics.
• Grow customer acquisition and retention on Digital and Social Media Channels; feed leads into the CRM system.
• Liaise with vendors to collaborate on online activities and ensure alignment with guidelines.
• Continuously seek new digital opportunities to improve presence.
• Ensure all communications and POS literature comply with Corporate Identity guidelines.
• Execute detailed action plans and follow through as per briefing.
• Analyze, monitor and report on campaign performance and ROI/KPIs.
• Monitor competitor activity and market information.

Skills

SEO

SEM

SMM

PPC/CPC

CRM tools

MS Office

Content management

WordPress

CMS

HTML & CSS

Fluent in English

Fluent in Arabic

Education

Diploma or Equivalent

Marketing specialization

Tools

WordPress

CMS

HTML & CSS

Job description

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Company: Al Rostamani Group of Companies LLC

Every employee at Al Rostamani Group plays a role in making a real difference to the business and our customers. We care for our employees by offering them meaningful and purposeful work and an opportunity to grow, learn, contribute and succeed. Today, the Al Rostamani Group has come a long way since its birth in 1957. Our group has grown steadfastly with the guiding principles of Commitment, Care & Vision, alongside a strong sense of active involvement in the community. We are a well-diversified group, with a key presence in industries such as General Trading, Automobiles and Heavy Equipment, Travel, Foreign Exchange, Financial Services, Property Management, Construction, Infrastructure Development and Information Technology Services. Our Group employs approximately 2000 people from 41 different nationalities, which contributes to our multicultural and multi-national environment.

Central Trading Company is the first company under the Al Rostamani Group. It is one of the most valuable players in the automotive aftermarket representing a portfolio of 25 world renowned brands such as Michelin, Castrol and Blue Star.

Improve company sales performance through the execution of the company’s digital presence across all digital platforms. Responsible for online reputation of the company through the quality of the digital content.

Job Responsibilities

• Establish an annual plan in direction of Manager for digital presence and communication covering all digital platforms where the company is present
• Identify priorities by brand (including company’s corporate brand) and layout the various necessary activities under the above budget
• Continuously monitor, measure and report on the effectiveness of digital and suggest the necessary adjustments to ensure the executed activities meet their planned objectives
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. Develop and progress permanent company online content (website, LinkedIn)
• Regular updates of the website to improve web performance of the company in Google search listings, Google my business and track the improvements through Google analytics
• Grow customer acquisition and retention on Digital and Social Media Channels. Ensure leads are continously fed into the company’s CRM system
• Liaise with company vendors to collaborate on joint online activities, and to ensure continuous compliance and alignment with guidelines
• Continuously look for new digital opportunities cash the to improve company presence in digital space
• Ensure all communication, POS and customer facing literature are compliant to Corporate Identity guidelines of ARG and Principals
• Ensures that detailed action plans and follow through are executed as per the briefing from Line Manager and brand guidelines
• Analyse, monitor and prepare a performance report after each digital campaign and assess the ROI and KPIs
• Continuously monitor and report on Competitor activity as well as relevant market information

Job Requirements

Qualifications

• Diploma or Equivalent
• Marketing specialization would be added advantage

Experience

• 5 year experience in which 2 years of Digital Marketing (employment or freelance)
• Experience in Social Media Management / Marketing & Digital Marketing

Knowledge & Skills

• SEO, SEM, SMM and PPC/CPC, Website Management (WordPress, CMS, HTML and CSS), Google Analytics, GMB, and digital CRM management tools to reach the targeted audience
• Excellent influencing skills
• Strong knowledge of social media
• Strong command over MS Office
• Fluent in English and Arabic (bilingual)

At Al Rostamani Group, we seek talented people who work hard to achieve great things. We consider not only your skills and experience, but also your passion for the role, your desire to learn and how well you align with our core values of care, commitment and vision. If this position represents an opportunity you wish to pursue, we invite you to apply.