Marketing Director

Confidentiel; Dubai; On-site; AED 536,000 - 804,000; Full time

Job summary

Confidentiel in Dubai seeks a Regional Marketing Director for the Middle East to lead the integrated marketing strategy across digital, e-commerce, retail, and medical channels. You will translate global brand plans into locally relevant campaigns, drive D2C growth, and oversee a high-performing team of marketers.

You will own data-driven marketing, CRM, loyalty, and performance metrics, manage agency partnerships, and ensure compliance with regional regulations while delivering measurable

Qualifications

• Master/Bachelor's degree in marketing, business, or related field.
• Minimum 15 years of marketing experience with at least 5 years in a senior/director level role including a minimum 5 years in online channel or commerce senior management.
• GCC/Middle East regional experience is essential.
• English fluent; Arabic and/or French are an advantage.

Responsibilities

• Define and drive the regional digital marketing strategy across all digital touchpoints (social, paid, SEO/SEM, email, WhatsApp, content).
• Lead D2C growth initiatives and manage agency partnerships for campaigns across paid, owned, and earned channels.
• Own and optimize digital media investments, focusing on audience targeting, performance, and ROI.
• Lead the ecommerce growth agenda, develop D2C strategies, manage relationships with online retailers and marketplaces.
• Develop and oversee social media strategy across platforms, with influencer partnerships and community engagement.
• Lead CRM and loyalty strategies using data, marketing automation, personalization, and retention initiatives.
• Champion performance marketing with KPIs, channel effectiveness, and actionable insights.
• Ensure brand guidelines alignment and adaptation to local market dynamics.
• Own data, analytics, attribution, and first-party data strategies for growth.
• Manage and optimize owned digital ecosystem (websites, apps, content platforms).
• Ensure compliance with data privacy and consent regulations across digital and CRM activities.

Skills

Senior digital marketing

Ecommerce leadership

Social media leadership

Retail & Medical marketing

Team leadership

Stakeholder management

Cross-functional collaboration

Marketing strategy

Content marketing

Campaign analytics

Education

Master/Bachelor's degree in marketing or business

Tools

Google Analytics

Power BI

CMS

Ad Platforms

CRM tools

Job description

Regional Marketing Director - Middle East

Monthly Salary up to 60KAED

Key Responsibilities

• Define and drive the regional digital marketing strategy across all digital touchpoints, including social media, paid media, SEO/SEM, email marketing, WhatsApp, and content marketing, ensuring strong brand visibility and consumer engagement.
• Lead end-to-end digital marketing initiatives with a strong focus on Direct-to-Consumer (D2C) growth, managing agency partnerships to deliver high-impact campaigns across paid, owned, and earned channels.
• Own and optimize digital media investments, ensuring effective audience targeting, performance tracking, and ROI accountability.
• Lead the e-commerce growth agenda, developing and executing D2C strategies, managing relationships with key online retailers and marketplaces, and driving conversion, profitability, and customer experience.
• Develop and oversee the social media strategy across all relevant platforms, championing content excellence, influencer partnerships, and community engagement.
• Lead CRM and loyalty strategies through data utilization, marketing automation, personalization, and retention initiatives.
• Champion performance marketing by defining KPIs, monitoring channel effectiveness, and providing actionable business insights.
• Ensure all digital initiatives are aligned with brand guidelines while adapted to local consumer needs and market dynamics.
• Own data, analytics, attribution, and first-party data strategies, transforming consumer insights into actionable growth opportunities.
• Manage and optimize the owned digital ecosystem, including websites, apps, and content platforms.
• Ensure compliance with applicable data privacy and consent management regulations across all digital and CRM activities.

Integrated Marketing Strategy

• Develop and lead the annual and long-term integrated marketing strategy for the Middle East region, ensuring alignment across digital, e-commerce, retail, and medical marketing channels.
• Translate global brand strategies into locally relevant and impactful 360 marketing campaigns.
• Lead strategic planning and brand calendar management, ensuring alignment on product launches, activations, and key seasonal initiatives.
• Own consumer and market intelligence by identifying trends, monitoring competitors, assessing brand health, and generating actionable insights.
• Develop brand positioning strategies and portfolio growth plans.
• Lead integrated communications planning across paid, owned, and earned media channels.
• Measure campaign effectiveness and brand performance against business objectives.
• Optimize marketing investments across channels to maximize return while preserving long-term brand equity.

Retail & Medical Marketing Oversight

• Provide strategic leadership to retail and medical marketing functions, ensuring alignment with overall business and brand objectives.
• Drive innovation in healthcare professional engagement by developing digital detailing tools, interactive educational assets, and data-driven communication programs.
• Strengthen the connection between science-based messaging and consumer communication to support brand credibility and growth.
• Lead the development of innovative retail visibility programs, including digital activations, experiential displays, and consumer engagement initiatives at the point of sale.
• Equip commercial teams with effective trade marketing tools, sales aids, and training materials that enhance customer engagement and product recommendation.

People Leadership & Stakeholder Management

• Lead, coach, and develop high-performing marketing teams, fostering a culture of collaboration, accountability, innovation, and continuous learning.
• Act as the senior marketing leader within the organization, contributing to strategic business planning and cross-functional decision-making.
• Manage relationships with creative, media, digital agencies, freelancers, and external partners, ensuring excellence in execution and alignment with business objectives.
• Build strong partnerships across Sales, Trade, Finance, Regulatory, Training, and other key functions to ensure integrated execution.
• Attract, recruit, develop, and retain top marketing talent, building future capabilities and succession pipelines.
• Collaborate with global and regional stakeholders, translating strategic priorities into local market execution.
• Champion a culture that promotes engagement, wellbeing, high performance, and professional growth.

Experienced in

• Directing Marketing Team: Senior digital marketing, ecommerce, and social media leadership as well as Retail and Medical — preferably in FMCG, beauty, dermo-cosmetics, or healthcare.
• Managing and scaling ecommerce operations across DTC, marketplaces, and e-retail channels in GCC.
• Leading integrated marketing teams with multiple direct reports across diverse functions.
• Working in a multi-brand, matrix environment with global/regional stakeholders.
• Digital and social media platforms, CMS, Ad Managers, marketplace management, and analytics tools (Google Analytics, Power BI or equivalent).
• CRM tools and marketing automation platforms.
• English (fluent, working proficiency); Arabic and/or French are a strong advantage.
• Education & experience required:
• Master/bachelor’s degree in marketing, Business, or related field
• Minimum 15 years of Marketing experience with at least 5 years in a senior/director level role including a minimum 5 years in online channel or commerce senior management
• FMCG, beauty, dermo-cosmetics, pharmaceutical, or healthcare; GCC/Middle East regional experience is essential