Digital Marketing Manager at Baseline Bolts Industries

Baseline Bolts Industries; United Arab Emirates; On-site; AED 180,000 - 300,000; Full time

Job summary

Baseline Bolts Industries in the United Arab Emirates seeks a seasoned Digital Marketing & Property Listings Specialist to drive performance marketing, manage lead generation, and optimize listings on UAE portals for both off-plan and secondary market properties.

You will lead campaigns across Meta and Google Ads, oversee CRM attribution, and ensure accurate, high-performing property listings on Property Finder, Bayut, and Dubizzle, collaborating with sales and agents to maximize conversions.

Qualifications

• Minimum 5 years of hands-on UAE Real Estate digital marketing experience.
• Proven track record in real estate lead generation, organic/paid user acquisition, and CPL/CAC/ROAS metrics.
• Expertise with Property Finder, Bayut, and Dubizzle listing dashboards and promotion features.
• Direct experience running Google Ads (Search/Display/Video) and Meta Ads (Facebook/Instagram).
• Strong knowledge of SEO, landing pages, and web optimization, plus GA4 & analytics.
• Hands-on CRM experience with real estate platforms and attribution tracking.

Responsibilities

• Plan, launch, and optimize performance campaigns across Meta Ads and Google Ads for lead gen and sales.
• Manage budgets, monitor CPL/CPA/ROAS, and report ROI and lead-to-sale conversions.
• Monitor property listings across UAE portals, ensure accuracy, pricing, photos, and descriptions.
• Coordinate with sales, agents, and design teams to produce compelling content and promotional assets.

Skills

Digital marketing

Paid advertising

SEO

Content creation

Real estate portals

CRM

Analytics

Social media

Tools

Google Ads

Meta Ads

GA4

Looker Studio

SEMrush

Ahrefs

Canva

Adobe Creative Suite

Property Finder Manager

Bayut Profolio

Dubizzle

Job description

Job Description:

Digital Marketing & Property Listings Specialist (Real Estate) Job Title: Digital Marketing & Property Listings Specialist Location: UAE Industry: Real Estate Employment Type: Full-Time Job Overview We are seeking an experienced, multi-faceted Digital Marketing & Property Listings Specialist to drive our performance marketing strategies, manage lead generation, optimize major real estate portal listings, and create compelling digital content for both off-plan and secondary market properties across the UAE. The ideal candidate possesses at least 5 years of hands-on experience in UAE real estate digital marketing, paid advertising, SEO, content creation, and real estate portals (Property Finder, Bayut, Dubizzle). You will be responsible for managing end-to-end campaigns, maintaining CRM attribution, optimizing conversion funnels, and maintaining accurate, high-performing property listings.

Key Responsibilities

1. Digital Marketing & Performance Campaigns Strategy & Execution

• Paid Ads Management: Plan, launch, optimize, and manage performance marketing campaigns across Meta Ads and Google Ads targeting lead generation, property launches, sales, leasing, events, and remarketing.
• Budget & ROI Management: Manage digital marketing budgets, ensure effective allocation of ad spend, and continuously monitor CPL (Cost Per Lead), CPA (Cost Per Acquisition), ROAS (Return on Ad Spend), ROI, and lead-to-sale conversion rates.
• Lead Quality & Tracking: Generate and improve the quality of property sales/leasing leads, track the end-to-end lead journey from inquiry to conversion, and work closely with the Sales team to boost conversion rates.
• CRM & Attribution: Oversee CRM lead tracking, maintaining precise campaign/source attribution and accurate property database records.

2. Real Estate Portals & Listing Management

• Portal Management: Create, upload, renew, edit, remove, and promote property listings across Property Finder, Bayut, Dubizzle, and other UAE platforms.
• Listing Quality Control: Ensure all property details, pricing, photos, and descriptions are complete, accurate, and regularly updated.
• Agent Coordination: Coordinate with real estate agents to gather listing information, media assets, and required compliance/legal documents.
• Portal Performance: Monitor portal analytics, optimize listing visibility, and prepare listing performance reports with administrative support for the sales team.

3. Content Creation, Social Media & Branding

• Social Media Management: Develop and manage social media and content strategies across Facebook, Instagram, X (Twitter), Eurostaffs, and other digital channels.
• Promotional Collateral: Develop engaging blog posts, newsletters, marketing collateral, press releases, exhibition materials, and campaign content.
• Design & Creative Coordination: Work hands-on with design/editing tools and coordinate with designers, videographers, and content creators to produce high-quality visual and promotional campaign assets.

4. SEO, Web & Analytics

• SEO & Web Optimization: Support SEO strategies, Google Search Console, website, and landing-page optimization to drive organic traffic and higher conversion rates.
• Analytics & Tagging: Implement and maintain Google Analytics (GA4), Meta Pixel, Google Tag Manager, conversion tracking, and attribution setups.
• Performance Reporting: Utilize Looker Studio, Excel, and analytics tools to compile weekly and monthly marketing performance reports featuring actionable insights and market/competitor analysis.

Requirements & Qualifications

• Experience: Minimum 5 years of hands-on UAE Real Estate Digital Marketing experience, encompassing performance marketing, real estate platform listing management, and social media content creation.
• Real Estate Expertise: Proven track record in real estate lead generation, organic/paid user acquisition, and a strong commercial understanding of CPL, CAC, ROAS, and conversion metrics in the UAE property market.
• Portal Mastery: Expert-level knowledge of Property Finder, Bayut, and Dubizzle listing dashboards, promotions, and performance features.
• Paid Ads & PPC: Direct, hands-on experience running Google Ads (Search, Display, Video/YouTube) and Meta Ads (Facebook/Instagram).
• Portal Management: Deep familiarity with Property Finder Manager, Bayut Profolio, Dubizzle, and portal ranking algorithms.
• SEO & Web: Strong working knowledge of technical/on-page/off-page SEO, Google Search Console, SEMrush, Ahrefs, and landing page optimization tools.
• Analytics & Attribution: Proficient in GA4, Google Tag Manager, Looker Studio, and advanced Microsoft Excel (Pivot Tables, Data Analysis).
• CRM: Hands-on experience with real estate CRM platforms and lead attribution tracking.
• Design & Editing Tools: Proficiency in Canva and Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, etc.).

Work Location

In person