Marketing Manager – Real Estate

Tafaseel Group; Ajman; On-site; AED 250,000 - 380,000; Full time

Job summary

Tafaseel Group in the UAE seeks a results-oriented Marketing Manager to lead marketing strategies, strengthen brand presence, and drive lead generation across online and offline channels.

The role involves developing plans, researching markets in the UAE real estate sector, leading campaigns, managing digital advertising (Google Ads, Meta, LinkedIn), SEO, and coordinating with teams and vendors to deliver high-quality materials.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 7+ years marketing experience, 3+ years in UAE real estate.
• Expertise in digital marketing, lead generation and campaign management.
• Proficient with social media, Google tools, and basic design apps.
• Strong leadership, communication and PM skills.
• Arabic language proficiency required.

Responsibilities

• Develop and implement marketing plans aligned with company objectives.
• Plan and manage multi-platform campaigns; oversee content and assets.
• Manage digital campaigns (Google, Meta, LinkedIn), SEO and site content.
• Lead the in-house team and coordinate with vendors and sales.

Skills

Marketing leadership

Lead generation

Digital marketing

SEO

Content creation

Arabic proficiency

Project management

Education

Bachelor’s degree in Marketing, Business Administration, or related field

Tools

Google Ads

Meta Ads

LinkedIn Ads

Canva

Job description

Job Description

We are looking for a results-oriented and creative Marketing Manager to lead our marketing strategies, strengthen our brand presence, and drive lead generation across all channels.

Key Responsibilities

Marketing Strategy & Planning

• Develop and implement comprehensive marketing plans aligned with company objectives.
• Conduct market research and competitive analysis specific to the UAE real estate sector.
• Identify and segment target audiences for customized campaigns.

Campaign Management & Content Creation

• Plan and execute multi-platform marketing campaigns (online and offline).
• Oversee social media content, print collateral, and video production.
• Coordinate with internal teams and external agencies to deliver high-quality marketing materials.

Digital Marketing

• Manage and optimize digital advertising campaigns (Google Ads, Meta, LinkedIn) to maximize lead generation.
• Improve website content, SEO performance, and overall digital presence.
• Track, analyze, and report on campaign performance with actionable insights.

Team Leadership & Coordination

• Lead the in-house marketing team and manage relationships with vendors.
• Work closely with the sales team to ensure marketing efforts align with sales targets.
• Maintain consistent branding and messaging across all channels.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum 7 years of marketing experience, including 3+ years in the UAE real estate market.
• Proven expertise in digital marketing, lead generation, and campaign management.
• Proficient in social media platforms, Google tools, and basic design applications.
• Strong leadership, communication, and project management skills.
• Arabic language proficiency is a must.