Digital Marketing Executive

Flip retail; United Arab Emirates; On-site; AED 120,000 - 240,000; Full time

Job summary

Flip retail is seeking a digital advertising specialist with 3+ years of experience to manage display campaigns across multiple countries. You will optimize programmatic media buys, landing pages, and user funnels while reporting ROI and KPIs to the head of department.

You will collaborate with internal teams, run A/B tests, and stay ahead of industry trends to drive performance in mobile advertising and marketing.

Qualifications

• Experience in setting up and optimizing Google Advertising campaigns.
• Proficient in programmatic media buying strategies.
• Experience optimizing landing pages and funnels.
• Experience with A/B and multivariate experiments.
• Strong knowledge of analytics tools and data interpretation.
• Familiar with telecom DCB or VAS campaigns is a plus.

Responsibilities

• Plan and execute display ad campaigns in multiple countries.
• Measure and report performance against goals (ROI and KPIs).
• Identify trends and optimize spend and performance based on insights.
• Brainstorm and develop new creative strategies.
• Run experiments and conversion tests.
• Collaborate with internal teams to create landing pages and improve UX.
• Apply strong analytical skills to optimize strategies and user journeys.
• Manage campaigns in designated countries and report to head of department.

Skills

Google Ads expertise

Programmatic media buying

Landing page optimization

A/B testing

Web analytics

Google Analytics

Google Tag Manager

Excel

Tableau

Data-driven mindset

Tools

Google Analytics

Google Tag Manager

Tableau

Job description

The prospect has to be a digital advertising specialist with a minimal experience of 3 years and anticipation in mobile advertising and marketing, having collaborated with advertising networks as well as programmatic media channels.

Duties:

• Plan and also execute all display ad campaign in several countries.
• Procedure and also report efficiency of all electronic advertising and marketing projects, and also assess against goals (ROI and KPIs)
• Recognize fads as well as understandings and also optimize invest and performance based on the insights.
• Brainstorm brand-new as well as imaginative development techniques.
• You are starving for obstacles and also dedicated to succeed.
• Plan, implement, and also action experiments and conversion tests.
• Work together with interior teams to develop landing pages and also enhance customer experience.
• Utilize strong analytical ability to examine optimization approach and also individual trip optimization for display performance projects.
• Run rewarding campaigns in designated countries reporting directly to the head of department.

Needs

• Experience in establishing up as well as maximizing Google Advertising campaigns.
• Programmatic Media Purchasing.
• Experience in optimizing landing pages and also customer funnels.
• Experience with A/B and multivariate experiments.
• Strong knowledge of website analytics tools like Google Analytics.
• Experience with Google Tag Supervisor.
• Strong analytical skills and also data-driven thinking.
• Advanced MS Excel individual. Expertise of systems like Tableau and also Data workshop is an and also.
• Updated with the most recent patterns as well as best practices in internet marketing as well as dimension.
• Prior experience in taking care of DCB or VAS campaigns in a telecom atmosphere an and also.

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