Digital Marketing Executive

AFNAN PERFUMES - L.L.C; Dubai; On-site; AED 134,000 - 201,000; Full time

Benefits offered by this job

Career advancement

Global exposure

Competitive compensation

Job summary

AFNAN PERFUMES - L.L.C is seeking a hands-on Digital Marketing Executive to set up campaigns across paid social, search, and email, publish SEO content, and report on performance across international markets. The ideal candidate is analytical and experienced in managing campaigns across Meta, Google, TikTok, and Snapchat, coordinating with the Performance Marketing Manager.

The role requires around 2 to 3 years of practical experience in ecommerce and hands-on optimization.

Qualifications

• At least 3 years of hands-on experience in setting up paid social, search ads and email campaigns.

Responsibilities

• Set up ad campaigns across Meta, Google, TikTok and Snapchat with correct targeting, placements and scheduling.

Skills

Paid Social

Google Ads

TikTok Ads

Snapchat Ads

Email Marketing

SEO

Content Writing

Reporting

Shopify

UTM Tracking

Tools

MoEngage

Klaviyo

Mailchimp

Shopify

Job description

We are looking for a hands-on strong Digital Marketing Executive strong to setup campaigns across multiple channels publish SEO content and keep reporting on track across international markets for Afnan The ideal candidate is hands-on analytical and experienced in managing campaigns across paid social and search platforms Reporting directly to the Performance Marketing Manager Around 2 to 3 years of practical experience in ecommerce is what we are looking for

PAID SOCIAL, SEARCH & EMAIL

strong Paid Social Meta Google TikTok Snapchat strong Set up ad campaigns across Meta Google TikTok and Snapchat - including ad sets audience targeting creative uploads placements and scheduling as briefed by the manager

Manage campaigns across all assigned markets UAE KSA Pakistan India USA UK EU ensuring each is live on timely manner correctly structured and aligned with the briefMonitor daily campaign spend and flag any issues on creative fatigue or ad disapprovals to the manager without delayApply ongoing campaign changes as directed by manager - budget adjustments bid updates audience refinements creative swapsConduct regular quality checks on live campaigns to ensure correct tracking UTM parameters landing page links and audience exclusions are in place

strong Search Ads Google Ads strong Setup Search Shopping and Performance Max campaigns with correct keyword match types ad copy as briefedEnsure all campaigns are correctly mapped to the right Shopify storefront with proper UTM parametersMonitor campaign health daily - track impression share Quality Scores CPC trends and conversion rates flagging any significant anomalies to the managerExecute Search Term Report reviews regularly to identify irrelevant queries add negatives and surface new keyword opportunities for the manager to reviewApply campaign optimizations as directed without delay

strong SEO - Content Writing Maintenance strong Write and upload meta titles and descriptions for product and collection pages per keyword guidelinesPublish on-page content - descriptions product copy footer content in ShopifyCarry out basic on-page fixes internal links heading structure alt text redirects as directedFlag technical issues noticed during content work broken links indexing errors to the managerSupport AI-driven and content-led SEO initiatives to build long-term organic growth

strong Email Marketing CRM strong Assist in setting up and scheduling email and push notification campaigns including audience selection content upload and send-time configuration as briefedPull CRM campaign performance reports covering open rates click-through rates unsubscribe rates and revenue attributed and format them into the standard reporting templateAssist in maintaining clean and updated audience segments - applying filters by purchase behaviour market language and engagement level as directed by the managerConduct pre-send quality checks on email templates - reviewing subject lines preview text CTA links image rendering and mobile formatting before campaigns go live

strong Reporting Support strong Compile weekly and monthly reports across paid social search and SEO using pre-built templatesPull data from Meta Google Ads TikTok Snapchat and Shopify to populate dashboardsAssist the Digital Marketing Manager in preparing campaign briefs promotional content calendars and market-specific launch checklists ahead of campaign go-live datesDocument and maintain campaign records - naming conventions UTM taxonomies and budget allocation logs to ensure consistent team-wide visibility

At least 3 years of hands-on experience in setting up paid social, search adsPractical understanding of on-page SEO - meta data, content structure, internal linkingFamiliarity with Google Ads - able to set up and manage Search or Shopping campaigns independentlyBasic working knowledge of an email/CRM platform (MoEngage, Klaviyo, Mailchimp, or similar)Detail-oriented, reliable, and able to manage multiple markets simultaneouslyKnowledge about CRM and marketplace is an additional advantage.

What We Offer

A challenging and influential role in a dynamic, fast-paced environment.

Opportunities for daily learning and growth alongside a passionate & creative team.

A competitive compensation package with comprehensive benefits.

Potential for career advancement within Afnan Perfumes, reflecting our commitment to employee development and global presence.

Afnan Perfumes is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status.