Digital Marketing & Data Analyst at CHIC BOY INASAL RESTAURANT

CHIC BOY INASAL RESTAURANT; Dubai; On-site; AED 45,000 - 89,000; Full time

Job summary

CHIC BOY INASAL RESTAURANT in Dubai is seeking a Digital Marketing & Data Analyst to combine digital marketing expertise with data-driven business analysis. The role covers managing social media, campaigns, content creation, and dashboards to monitor performance.

You will develop digital marketing strategies, work with food delivery platforms, analyze sales and customer data, and provide insights to improve revenue, acquisition, retention, and marketing efficiency.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business Analytics, Data Analytics, or related field.
• 3-5 years in Digital Marketing with hands-on data analysis experience.
• Experience in F&B/retail/e-commerce or delivery is preferred.
• Proven social media management and paid campaigns experience (Meta & Google).
• Strong marketing strategy, campaign management, analytics and reporting skills.
• Advanced Excel skills with data visualization abilities.

Responsibilities

• Develop and execute digital marketing strategies aligned with business objectives.
• Manage Facebook, Instagram, and TikTok accounts with content calendars.
• Create engaging content, campaigns, and promotions; monitor performance.
• Plan and optimize Meta Ads & Google Ads campaigns; analyze CPC/CTR/ROAS.
• Manage food delivery/aggregator platform campaigns and promotions.
• Analyze sales, orders and customer data; prepare dashboards and BI reports.
• Provide actionable insights to improve revenue, acquisition and retention.

Skills

Digital marketing

Social media management

Data analysis

Excel advanced

Campaign optimization

Analytics

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Tag Manager

Looker Studio

Power BI

Adobe Creative Suite

Canva

Microsoft Excel

Job description

Apply for Digital Marketing & Data Analyst at CHIC BOY INASAL RESTAURANT in Dubai, DU, AE. This Full time on site position offers great opportunities for career growth. (JD) We are looking for a Digital Marketing & Data Analyst who can combine strong digital marketing expertise with data-driven business analysis. The ideal candidate should be equally comfortable managing social media and digital campaigns, creating engaging visual content, working with food delivery/aggregator platforms, and analyzing business performance through Excel and dashboards. The role will be responsible for developing and executing digital marketing strategies, managing social media channels, coordinating campaigns and promotions, analyzing sales and customer data, and providing actionable insights to improve revenue, customer acquisition, retention, and overall marketing performance.

Key ResponsibilitiesDigital Marketing & Social Media

Develop and execute digital marketing strategies aligned with business objectives. Manage and maintain Facebook, Instagram, and TikTok accounts. Develop monthly content calendars and content strategies. Create engaging content, captions, campaigns, promotions, and social media concepts. Monitor social media performance, engagement, reach, followers, and conversions. Stay updated with social media trends, algorithms, and emerging digital marketing opportunities.

Creative & Content Design social media posts, promotional materials, banners, menus, and campaign creatives.

Use Adobe Creative Suite and Canva to create professional marketing materials. Work closely with the operations and marketing teams to develop content for new products, promotions, branches, and campaigns. Ensure brand consistency across all digital platforms.

Meta Ads & Google Ads / Paid Marketing

Plan, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram. Plan, launch, manage, and optimize Google Ads campaigns, including relevant Search, Display, Performance Max, and other suitable campaign types. Manage campaign objectives including awareness, traffic, engagement, leads, conversions, and sales. Conduct keyword research, audience targeting, retargeting, campaign testing, and optimization. Analyze campaign performance, including CPC, CPM, CTR, reach, impressions, conversions, ROAS, CPA, and cost per acquisition. Monitor and optimize advertising budgets to maximize return on investment. Prepare regular paid media performance reports and recommendations. Identify opportunities to improve campaign performance, reduce acquisition costs, and increase revenue.

Food Aggregator Platform Management

Manage digital marketing activities and campaigns across food delivery/aggregator platforms. Coordinate with platform account managers and representatives. Monitor platform promotions, discounts, visibility campaigns, sponsored placements, banners, keywords, and other advertising opportunities. Analyze sales and order performance by platform, branch, campaign, and promotion. Evaluate campaign ROI and recommend improvements to increase orders and revenue. Track customer behavior and performance across different delivery platforms.

Data Analysis & Business Intelligence

Act as a Data Analyst for marketing and commercial performance. Analyze sales, orders, customer data, campaign performance, and digital marketing KPIs. Prepare daily, weekly, and monthly performance reports. Analyze performance by branch, platform, campaign, product, and customer segment. Identify trends, opportunities, underperforming areas, and potential growth opportunities. Convert raw business data into meaningful insights and actionable recommendations. Create dashboards and visual reports for management. Work with management to identify opportunities to increase sales, improve customer acquisition and retention, and optimize marketing spending.

Excel & Reporting

Use Microsoft Excel at an advanced level for data analysis and reporting. Work with large datasets and perform data cleaning, consolidation, calculations, and analysis. Create Pivot Tables, Pivot Charts, dashboards, formulas, lookup functions, and automated reports. Develop clear data visualizations to communicate business performance. Present findings and recommendations to management in a simple and understandable format.

Job Requirements (JR)Education & Experience

• Bachelor's degree in Marketing, Digital Marketing, Business Analytics, Data Analytics, or a related field.
• 3-5 years of professional experience in Digital Marketing.
• Minimum 2 years of hands-on experience in data analysis, business intelligence, or performance analysis.
• Experience in the F&B, restaurant, retail, e-commerce, or delivery industry is highly preferred.
• Proven experience managing social media platforms and paid digital campaigns, including Meta Ads and Google Ads.
• Strong understanding of digital marketing strategy, campaign management, performance marketing, and analytics.
• Advanced Microsoft Excel skills with the ability to analyze large datasets and create dashboards and reports.
• Strong analytical, problem-solving, and communication skills.
• Ability to convert data into actionable business and marketing recommendations.
• Experience with food delivery/aggregator platforms is highly preferred.
• Knowledge of Google Analytics, Google Tag Manager, Looker Studio, Power BI, or similar analytics tools is an advantage.
• Experience with Adobe Creative Suite and Canva is preferred.

Pay: AED4,000.00 - AED8,000.00 per month

Work Location: In person