Assistant Digital Marketing Manager - Arabic

Kingston Stanley; Dubai; On-site; AED 201,000 - 223,000; Full time

Benefits offered by this job

Schooling

Job summary

Kingston Stanley is seeking an experienced Assistant Manager – Digital to drive digital growth, analytics, and project management across mobile apps, websites, and digital platforms in a dynamic team. The role collaborates with Digital, IT, Marketing and external partners to optimize customer engagement and performance.

The ideal candidate will have 5–7 years in digital operations with strong analytics, hands-on channel optimization, and familiarity with AppsFlyer, GA, Firebase, Insider,

Qualifications

• Bachelor’s degree in a relevant field.
• 5–7 years' experience across digital operations, analytics and/or digital project management.
• Strong experience with mobile apps and digital platforms.
• Knowledge of AppsFlyer, GA, Firebase and Insider.
• Understanding of SEO, ASO and GEO.
• Strong analytical and project management capabilities.
• Proactive, commercially minded and ownership-driven.
• Experience with Google Analytics, Agile or PMP certifications would be an advantage.

Responsibilities

• Manage and optimise digital channels including mobile app, website, WhatsApp and digital distribution platforms
• Drive customer acquisition, engagement, retention and conversion
• Own and utilise tools including AppsFlyer, Insider CDP, Google Analytics and Firebase
• Track and analyse digital performance across installs, conversions, retention, LTV and ROAS
• Conduct funnel analysis, cohort analysis and A/B testing to identify growth opportunities
• Coordinate digital projects, UAT, testing and product releases
• Manage and support SEO, ASO and digital visibility initiatives
• Identify opportunities for AI-driven personalisation, automation and chatbot solutions
• Work cross‑functionally with Digital, IT, Marketing and external vendors
• Support campaign execution, governance and digital operational processes

Skills

Digital analytics

Project management

Growth and optimization

Cross-functional collaboration

Education

Bachelor's degree

Tools

AppsFlyer

Insider CDP

Google Analytics

Firebase

Job description

Assistant Manager – Digital - Arabic

18-20k AED + Schooling

We’re looking for an experienced Assistant Manager – Digital to join a growing Digital team and play a key role in driving digital performance, innovation and customer engagement.

This is a hands‑on role combining digital growth, analytics, project management and channel optimisation, working closely with Digital, IT, Marketing and external partners.

Key Responsibilities

• Manage and optimise digital channels including mobile app, website, WhatsApp and digital distribution platforms
• Drive customer acquisition, engagement, retention and conversion
• Own and utilise tools including AppsFlyer, Insider CDP, Google Analytics and Firebase
• Track and analyse digital performance across installs, conversions, retention, LTV and ROAS
• Conduct funnel analysis, cohort analysis and A/B testing to identify growth opportunities
• Coordinate digital projects, UAT, testing and product releases
• Manage and support SEO, ASO and digital visibility initiatives
• Identify opportunities for AI-driven personalisation, automation and chatbot solutions
• Work cross‑functionally with Digital, IT, Marketing and external vendors
• Support campaign execution, governance and digital operational processes

What We’re Looking For

• Bachelor’s degree in a relevant field
• 5–7 years' experience across digital operations, analytics and/or digital project management
• Strong experience working with mobile apps and digital platforms
• Knowledge of AppsFlyer, GA, Firebase and/or Insider
• Understanding of SEO, ASO and GEO
• Strong analytical and project management capabilities
• Proactive, commercially minded and comfortable taking ownership
• Experience with Google Analytics, Agile or PMP certifications would be an advantage.