Business Analytics Specialist - Growth and Marketing

Talabat Holding; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

instashop is seeking a Business Analytics Specialist - Growth and Marketing in Dubai to turn complex business, customer, and marketing data into commercially relevant insights. The role requires strong SQL expertise and covers growth, customer behavior, revenue, profitability, marketing performance, and operations.

Generative AI will be used to accelerate analysis and reporting. The candidate will build scalable analytics workflows, develop dashboards, and translate findings into actionable

Qualifications

• 3-5 years of experience in Business Analytics, Data Analytics, Strategy Analytics, Growth Analytics, or a related field.

Responsibilities

• Analyze performance across growth, customer behavior, revenue, profitability, marketing, and operations.
• Write and optimize SQL queries to extract, manipulate, and analyze large datasets.
• Conduct analytical deep dives to uncover trends, performance gaps, growth opportunities, and key business drivers.
• Translate complex datasets into clear recommendations for stakeholders.
• Maintain accuracy and consistency across analytical outputs and measurement logic.
• Support forecasting, scenario modeling, and impact estimation for new initiatives.
• Analyze customer acquisition, activation, retention, churn, and customer value.
• Perform cohort and segmentation analysis to understand differences in customer behavior.
• Support targeting strategies using behavioral and lifecycle cohorts.
• Identify patterns to improve engagement, retention, and commercial performance.

Skills

SQL

Excel/Sheets

BI tools

Analytical thinking

Stakeholder collaboration

Generative AI

Tools

Tableau

Power BI

Looker

Metabase

Python

Job description

Job Snapshot

• Role: Business Analytics Specialist - Growth and Marketing
• Location: Dubai, UAE
• Industry: Internet
• Function: Business Analysis-Research
• Experience: 3-5 years in business, data, strategy, or growth analytics
• Job Type: Full Time

Position Overview

instashop is hiring a Business Analytics Specialist - Growth and Marketing in Dubai, UAE to turn complex business, customer, and marketing data into commercially relevant insights. The role requires strong hands-on SQL expertise and covers growth, customer behavior, revenue, profitability, marketing performance, and operations. The successful candidate will also use generative AI within the analytics workflow to accelerate analysis, automate repetitive tasks, and build more scalable approaches to reporting and insight generation.

Job Details

• Country: UAE
• City: Dubai
• Industry: Internet
• Function: Business Analysis-Research
• Salary: Not disclosed
• Gender: No Preference
• Candidate Nationality: Not specified
• Job Type: Full Time
• Work Arrangement: On-site

Business and Performance Analytics

• Analyze performance across growth, customer behavior, revenue, profitability, marketing, and operations.
• Write and optimize SQL queries independently to extract, manipulate, and analyze large datasets.
• Conduct analytical deep dives to uncover trends, performance gaps, growth opportunities, and key business drivers.
• Translate complex datasets and analytical findings into clear recommendations for business stakeholders.
• Maintain accuracy, consistency, and reliability across analytical outputs and the underlying measurement logic.
• Support business cases, forecasting, scenario modeling, and impact estimation for new initiatives.

Customer Analytics

• Analyze customer acquisition, activation, retention, churn, purchase frequency, and customer value.
• Perform cohort and segmentation analysis to understand differences in customer behavior.
• Support targeting strategies using behavioral, lifecycle, frequency, and value-based customer cohorts.
• Identify patterns that can help teams improve customer engagement, retention, and commercial performance.
• Conduct pre- and post-analysis, benchmarking, cohort studies, and incrementality-style analysis for business initiatives.

Marketing Analytics

• Analyze campaign and marketing performance across relevant channels.
• Connect marketing activity with acquisition, engagement, conversion, retention, and revenue outcomes.
• Evaluate Customer Acquisition Cost and related acquisition metrics.
• Analyze Return on Ad Spend (ROAS), conversion, campaign uplift, and customer quality.
• Identify opportunities to improve audience targeting.
• Provide analytical input into marketing budget allocation.
• Evaluate promotions and campaigns using appropriate analytical approaches.
• Produce recommendations that help teams improve marketing efficiency and business impact.

AI in Analytics

• Accelerate SQL development and debugging.
• Structure analytical approaches and develop hypotheses.
• Automate repetitive analytical and reporting activities.
• Support faster customer, campaign, and marketing performance analysis.
• Improve insight generation and analytical documentation.
• Strengthen stakeholder communication.
• Develop reusable AI-assisted analytical workflows.
• Improve team productivity and scalability through appropriate automation.

Reporting and Business Intelligence

• Build dashboards and recurring reports using BI and data visualization platforms.
• Provide clear visibility into business and marketing KPIs.
• Develop reporting that enables stakeholders to understand performance and emerging trends.
• Work with Marketing, Product, Commercial, Operations, and other teams to define appropriate KPIs.
• Ensure reporting methodologies and measurement logic remain consistent and reliable.

Required Qualifications

• 3-5 years of experience in Business Analytics, Data Analytics, Strategy Analytics, Growth Analytics, or a related field.
• Strong hands-on SQL skills.
• Strong Excel or Google Sheets capabilities.
• Experience with BI and visualization platforms such as Tableau, Power BI, Looker, Metabase, or similar tools.
• Strong analytical and problem-solving skills.
• Structured approach to analytical work.
• Ability to convert data into clear business recommendations.
• Ability to work effectively with multiple stakeholders in a fast-paced environment.
• Practical experience using generative AI tools within analytical workflows.

Additional Experience

• E-commerce, online marketplaces, quick commerce, retail, fintech, or consumer technology.
• Python.
• A/B testing and experimentation.
• Customer lifecycle analytics.
• Marketing analytics.
• Pricing analysis.
• Retention and churn analysis.
• Unit economics.

About instashop

instashop is an online local marketplace headquartered in Dubai and operating in the UAE and Egypt. The company joined the Delivery Hero family in 2020 and operates within the online delivery and quick-commerce sector.