Head of Digital Marketing

HIRE Consultancy; Dubai; On-site; AED 300,000 - 540,000; Full time

Job summary

HIRE Consultancy on behalf of a well-established client in Dubai is seeking a Head of Digital Marketing to own the digital marketing strategy across a portfolio of brands. The role focuses on paid media, social media, SEO, email marketing and website management to maximise high-quality leads and profitable growth.

You will lead the digital marketing team, develop performance-driven campaigns, optimize ROI, and collaborate with analytics to refine reporting.

Qualifications

• 7+ years of experience in performance marketing management
• Expertise in developing performance marketing strategies (Paid Search, Paid Social, and Programmatic Advertising)
• Strong understanding of SEO best practices and strategies
• Strong analytical skills, with experience in Google Analytics, CRM tools, and marketing automation
• Leadership experience, with the ability to manage and grow a high-performing marketing team

Responsibilities

• Develop and execute the digital marketing strategy aligned with business goals and growth objectives
• Manage marketing for all brands to maximise customer acquisition and profitability
• Oversee paid media campaigns (Google Ads, Bing Ads, Facebook, and other performance platforms) for lead generation and ROI
• Lead the SEO strategy, focusing on technical SEO, content, and link building
• Set the social media marketing strategy to build brand awareness on Facebook and Instagram
• Oversee email marketing campaigns with automated journeys to educate and nurture audiences
• Drive website performance with UX, CRO, and content strategy to maximise leads
• Collaborate with data analyst to enhance reporting and highlight profitability insights
• Lead and develop the digital marketing team with a culture of training, innovation, and high performance

Skills

Performance marketing

Paid search

Paid social

Programmatic advertising

SEO

Analytics

CRM systems

Marketing automation

Leadership

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

CRM tools

Marketing automation platforms

Job description

We are recruiting on behalf of our client, a well-established business in Dubai, for a Head of Digital Marketing to take ownership of the digital marketing strategy across their portfolio of brands and businesses. This role has a particular focus on paid media, social media, SEO, email marketing and website management — ensuring all digital channels are effectively managed and optimised to maximise the acquisition of high-quality leads, strengthen brand performance, and drive profitable business growth.

What You'll Do

• Develop and execute the digital marketing strategy, ensuring alignment with business goals and growth objectives
• Manage marketing for all key brands in the business to maximise customer acquisition and profitability
• Oversee paid media campaigns (Google Ads, Bing Ads, Facebook, and other performance platforms), ensuring these are optimised for lead generation and ROI
• Lead the SEO strategy, ensuring strong organic search performance for core brand and industry keywords through a focus on technical SEO, content, and link building
• Set the social media marketing strategy, building brand awareness and educating the audience on key USPs across platforms (Facebook and Instagram)
• Oversee email marketing campaigns, ensuring automated journeys are in place to educate the audience over time and nurture them through the customer journey
• Drive website performance, ensuring best practices in UX, CRO, and content strategy to maximise lead generation
• Work with the data analyst to constantly improve the reporting suite, ensuring it highlights key marketing profitability insights
• Lead and manage the digital marketing team, fostering a culture of training and development, innovation, and high performance

Requirements

• Preferred: Bachelor's degree in Marketing, Digital Marketing, Business, or a related field
• 7+ years of experience in performance marketing management roles
• Expertise in developing performance marketing strategies (Paid Search, Paid Social, and Programmatic Advertising)
• Strong understanding of SEO best practices and strategies
• Strong analytical skills, with experience in Google Analytics, CRM tools, and marketing automation platforms
• Leadership experience, with the ability to manage and grow a high-performing marketing team

Working Hours

• Monday – Friday
• 9:45 am – 6:30 pm

This is an office-based role. Due to the nature of the business's operations, regulatory requirements, and the need for effective on-site collaboration, this role is not suitable for home or remote working.