Digital Marketing Analyst

Bidfood Middle East; Dubai; On-site; AED 167,000 - 234,000; Full time

Job summary

Bidfood Middle East is seeking a Digital Marketing Executive to design and execute digital marketing plans, collaborate with cross-functional teams, and drive engagement to meet business objectives.

Responsibilities include managing campaigns across email, social, SEO, and paid media; creating content and comprehensive reporting to optimize ROI and ROAS for e-commerce channels.

Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• 1–2 years of digital marketing experience with a focus on campaign management and reporting.
• Proficiency with Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
• Strong analytical skills and ability to derive actionable insights from data.
• Excellent communication and interpersonal skills.
• Detail-oriented with ability to manage multiple projects simultaneously.
• Up-to-date with the latest trends in digital marketing, SEO, content marketing, and social media management.

Responsibilities

• Develop, implement, and manage digital marketing campaigns across channels (email, social, display, PPC).
• Utilize Google Ads, Facebook Ads Manager, and email platforms to execute campaigns.
• Monitor performance and optimize ROI to achieve KPIs.
• Manage social media accounts and grow followers and engagement.
• Create compelling social content with the marketing team (graphics, videos, posts).
• Plan and execute email campaigns, segment lists, and personalize content.
• Analyze email metrics (open rate, CTR, conversions) to optimize campaigns.
• Provide weekly/monthly/quarterly reports with KPI analyses and insights.
• Develop dashboards to track traffic, revenue, ROAS, and conversions.
• Attribution modeling to attribute revenue to channels; monitor CAC and LTV.

Skills

Campaign management

Analytics

Communication

SEO

Content marketing

Social media management

Education

Bachelor's degree in marketing, Communications, or a related field

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Email marketing platforms

Job description

As a Digital Marketing Executive, you will play a crucial role in devising and executing digital marketing plans while also providing comprehensive reporting and analysis to measure the effectiveness of the strategies. You will collaborate with cross‑functional teams to optimize campaigns, drive customer engagement, and achieve business objectives.

Key Responsibilities:

Digital Campaign Management:

• Develop, implement, and manage digital marketing campaigns across various channels such as email, social media, display advertising, and PPC.
• Utilize tools like Google Ads, Facebook Ads Manager, and email marketing platforms to execute campaigns effectively.
• Continuously monitor campaign performance and make data‑driven optimizations to improve ROI and achieve KPIs.
• Manage social media accounts and develop strategies to increase followers, engagement, and brand awareness.
• Create compelling social media content with the marketing team functions including graphics, videos, and written posts.

Monitor social media trends and audience preferences to inform content strategy.

• Plan and execute email marketing campaigns to nurture leads and drive conversions.
• Segment email lists based on user behavior and demographics to deliver personalized content.
• Analyze email performance metrics such as open rates, click‑through rates, and conversion rates to optimize campaigns.

Content Creation and Management:

• Develop engaging and relevant content for digital channels. Mainly: Instagram, LinkedIn, Facebook, Tiktok, YouTube
• Oversee the content calendar and ensure timely delivery of content aligned with marketing objectives.
• Optimize content for SEO and user engagement, leveraging keyword research and audience insights.

Reporting and Analysis:

• Provide weekly, monthly, and quarterly digital reports with analysis of all digital channels available.
• Develop comprehensive reports and dashboards to track key performance metrics (KPIs) such as traffic, conversion rates, revenue, and return on ad spend (ROAS).
• Generate regular reports detailing campaign performance, audience engagement, and website analytics.
• Provide actionable insights and recommendations based on data analysis to enhance campaign effectiveness and ROI.
• Provide reports with analysis for e‑commerce platforms
• Provide regular updates to stakeholders on campaign performance, highlighting successes, areas for improvement, and actionable insights.
• Attribute revenue and conversions to specific marketing channels and campaigns using multitouch attribution models.
• Calculate ROI and cost per acquisition (CPA) for each marketing channel and campaign,
• identifying opportunities to optimize budget allocation and maximize return on investment.
• Monitor trends in customer acquisition costs (CAC) and lifetime value (LTV) to assess the overall health and sustainability of marketing efforts
• Evaluate the effectiveness of digital marketing campaigns, promotions, and initiatives across different channels and customer segments.
• Conduct A/B testing and analyze results to optimize messaging, creative assets, targeting criteria, and other campaign elements.
• Identify opportunities for cross-promotion, upselling, and personalized messaging based on customer behavior and preferences.

Competitive Analysis and Benchmarking:

• Monitor competitor activity and industry trends to benchmark performance against main competitors and identify opportunities for differentiation.
• Highlight competitive strengths, weaknesses, opportunities, and threats
• Stay updated on emerging technologies, best practices, and industry benchmarks in e‑commerce marketing to drive continuous improvement and innovation.

SEO and Website Optimization:

• Implement SEO best practices to improve website visibility and organic traffic.
• Conduct keyword research, monitor search engine results page rankings, and optimize website content for search engines.
• Collaborate with web developers to implement technical SEO enhancements and ensure website performance.

Qualifications:

• Bachelor's degree in marketing, Communications, or a related field.
• Proven experience (1-2 years) in digital marketing with a focus on campaign management and reporting.
• Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
• Strong analytical skills with the ability to interpret complex data and derive actionable insights.
• Excellent communication and interpersonal skills.
• Detail‑oriented with the ability to manage multiple projects simultaneously.
• Up to date with the latest trends and best practices in digital marketing.
• Experience with SEO, content marketing, and social media management is preferred.