D2Ce-Commerce Data Analytics & Performance Marketing

LG; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

LG Electronics in Dubai seeks an Assistant Manager Data Analytics & Performance Marketing to drive eCommerce growth with data-driven insights and performance marketing execution.

The role focuses on analyzing website traffic and customer behavior to improve conversions and revenue, while managing promotional planning across onsite and paid channels and ensuring CRM support and cross-functional alignment for impactful campaigns.

Qualifications

• 3–5 years in eCommerce or digital marketing.
• Experience with onsite promotions paid media and performance analysis.
• Experience working with agencies and cross-functional teams in a matrix organization.
• Experience in consumer electronics, durables, omnichannel retail, or large-format eCommerce businesses.

Responsibilities

• Lead end-to-end monitoring and analysis of website data and deliver actionable insights through regular reporting.
• Develop and manage online promotional calendars including seasonal campaigns, bundles, vouchers and offers.
• Plan, execute and optimize digital performance campaigns across paid and owned channels, aligning with traffic, sales and efficiency goals.
• Coordinate with media agencies and external vendors for campaign execution, budget deployment and optimization.
• Support CRM journeys and lifecycle campaigns to boost engagement and repeat purchases.
• Ensure campaign readiness with content accuracy, pricing alignment and stock-backed execution.
• Utilize analytics tools (Magento, Google Analytics, Power BI, CRM) to track and report performance.

Skills

Campaign management

Digital marketing analytics

Power BI

Google Analytics

CRM / lifecycle marketing

Stakeholder management

Education

Masters in Marketing / MBA

Bachelors in Marketing / Business Admin

Tools

Magento

Power BI

Excel

CRM tools

Job description

Step into the innovative world of LG Electronics. As a global leader in technology LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise Lifes Good embodies our commitment to ensuring a happier better life for all.
With a rich history spanning over six decades and a global presence of more than 100 subsidiaries we operate on a truly global scale. Since our establishment in 1958 our dedication to enhancing lives worldwide through innovative products has remained unwavering. Our business domains include Home Appliance & Air Solution Home Entertainment Vehicle Components Solutions and Business Solutions.
Our management philosophy Jeong-do Management embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of Customer-Value Creation and People-Oriented Management these values shape our corporate culture fostering creativity diversity and integrity. At LG we believe in the power of collective wisdom fostering a collaborative work environment.
Join us and become a part of a company that is not just about creating solutions for a better life because at LG Lifes Good.

Position Summary

The Assistant Manager Data Analytics & Performance Marketing drives eCommerce growth through data-driven insights and performance marketing execution. The role focuses on analyzing website traffic and customer behavior to improve conversion efficiency and revenue. It manages promotional planning and campaign execution across onsite and paid channels. The position also ensures effective CRM support and cross-functional alignment for seamless and commercially impactful campaigns.

Principal Responsibilities

• Lead end-to-end monitoring and analysis of website data including traffic customer behavior and overall performance and deliver actionable insights through regular reporting.
• Review and analyze traffic and performance data as the foundation ensuring data-driven decision making across all onsite and marketing activities.
• Develop and manage online promotional marketing calendar including seasonal campaigns bundles add-ons vouchers and tactical offers.
• Plan execute and optimize digital performance marketing campaigns for across paid and owned channels ensuring alignment with traffic sales and efficiency objectives and measure campaign effectiveness.
• Use data analytics to evaluate campaign performance customer behavior and funnel efficiency translating insights into optimization actions.
• Support CRM and retention programs in coordination with relevant stakeholders to enhance customer engagement and repeat purchases.
• Coordinate with Corporate Marketing platform sales PSI and product teams to ensure campaign readiness content accuracy pricing alignment and stock-backed execution.

KPIs

• traffic / sessions from paid and owned channels.
• Campaign ROI CAC and ROAS.
• Conversion rate and average order value.
• Promo sell-through and attachment rate.
• CRM engagement and repeat purchase performance.

Key Activities/Elements

• Build and manage the annual quarterly and monthly promotional calendar aligned with data-driven insights business priorities and seasonal events.
• Plan and execute onsite merchandising and campaign placements across (homepage landing pages category pages product pages and checkout touchpoints) based on traffic and performance analysis.
• Manage media agencies and external vendors for campaign execution budget deployment performance tracking and continuous optimization.
• Continuously monitor and analyze key performance metrics including traffic ROAS CAC conversion rate AOV and promo sell-through and provide regular data-driven performance reporting.
• Conduct in-depth data analysis starting from traffic and customer behavior to identify insights improve campaign effectiveness and refine future marketing strategies.
• Support CRM journeys and lifecycle communication initiatives in partnership with relevant teams to enhance engagement and retention.
• Coordinate with internal stakeholders to ensure campaigns are data-backed operationally feasible adequately stocked and system-ready.
• Utilize and analytics systems (e.g. Magento Google Analytics CRM tools Excel Power BI or equivalent dashboards) to track and report website campaign and customer performance holistically.

Relevant Experience(s) & Duration

• 3-5 years of relevant experience in eCommerce D2C digital marketing or commercial online roles.
• Strong experience in onsite campaign management promotions paid media and marketing performance analysis.
• Experience working with agencies and cross-functional teams in a matrix organization is preferred.
• Experience in consumer electronics durables omnichannel retail or large-format eCommerce businesses is preferred.

Education Knowledge and skills (general and technical)

• Masters / bachelors degree in marketing Business Administration Commerce Economics or a related discipline.
• Strong understanding of digital commerce funnels campaign planning media performance customer acquisition and retention levers.
• Good analytical capability with hands-on use of Excel and dashboard tools such as Power BI and Google Analytics.
• Familiarity with OBS/eCommerce platforms such as Magento and CRM/martech systems is preferred.
• Strong stakeholder management communication vendor management and execution discipline.

Leadership experience & duration

None

Other requirements (licenses certifications specialized training physical or mental abilities required)

• Digital Marketing Certification
• Google Ads/ Meta Blueprint certification
• CRM certification
• Google Analytics

Language

• Arabic (preferred but not mandatory)

All qualified applicants will receive consideration for employment without regard to race color religion sex age gender sexual orientation gender identity national origin disability status as a protected veteran or any characteristic protected by applicable federal state or local law.