Assistant Manager, D2C Ecommerce Analytics & Marketing

LG; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

LG Electronics in Dubai seeks an Assistant Manager Data Analytics & Performance Marketing to drive eCommerce growth with data-driven insights and performance marketing execution.

The role focuses on analyzing website traffic and customer behavior to improve conversions and revenue, while managing promotional planning across onsite and paid channels and ensuring CRM support and cross-functional alignment for impactful campaigns.

Qualifications

• 3–5 years in eCommerce or digital marketing.
• Experience with onsite promotions paid media and performance analysis.
• Experience working with agencies and cross-functional teams in a matrix organization.
• Experience in consumer electronics, durables, omnichannel retail, or large-format eCommerce businesses.

Responsibilities

• Lead end-to-end monitoring and analysis of website data and deliver actionable insights through regular reporting.
• Develop and manage online promotional calendars including seasonal campaigns, bundles, vouchers and offers.
• Plan, execute and optimize digital performance campaigns across paid and owned channels, aligning with traffic, sales and efficiency goals.
• Coordinate with media agencies and external vendors for campaign execution, budget deployment and optimization.
• Support CRM journeys and lifecycle campaigns to boost engagement and repeat purchases.
• Ensure campaign readiness with content accuracy, pricing alignment and stock-backed execution.
• Utilize analytics tools (Magento, Google Analytics, Power BI, CRM) to track and report performance.

Skills

Campaign management

Digital marketing analytics

Power BI

Google Analytics

CRM / lifecycle marketing

Stakeholder management

Education

Masters in Marketing / MBA

Bachelors in Marketing / Business Admin

Tools

Magento

Power BI

Excel

CRM tools

Job description

LG Electronics in Dubai seeks an Assistant Manager Data Analytics & Performance Marketing to drive eCommerce growth with data-driven insights and performance marketing execution.

The role focuses on analyzing website traffic and customer behavior to improve conversions and revenue, while managing promotional planning across onsite and paid channels and ensuring CRM support and cross-functional alignment for impactful campaigns.