CX Analytics Lead — Data & Tech Strategy

WPP; Dubai; On-site; AED 300,000 - 520,000; Full time

Job summary

WPP Media is seeking a CX Analytics leader to shape the strategy for CX analytics within its Choreograph Consultancy and broader CX initiatives in the UAE. You will work with subject matter experts to develop best practices, drive digital marketing transformation, and strengthen agency capabilities.

You will manage senior stakeholders, guide data collection and tracking, and lead partnerships with technology providers.

Qualifications

• 3-5 years of relevant experience in CX, MarTech, AdTech, Data and Analytics.
• Development and clear communication of data strategies and roadmaps that cater to client’s requirements.
• Senior stakeholder management skills.
• Client servicing and account management skills.
• Strong attention to detail and a proactive approach to problem-solving.
• A continuous learner with a desire to stay ahead of the curve in data technologies.

Responsibilities

• Define and lead the CX Analytics strategy and operational plan.
• Collaborate with subject matter experts to develop best practices and processes.
• Lead relationships with tech partners and evaluate current and potential partners.
• Represent CX, Data & Technology at industry events and thought leadership opportunities.
• Deliver knowledge sharing sessions across markets on industry data & technology developments.
• Remain up to date on the latest industry changes and create thought-leadership articles and POVs to share with stakeholders.
• Guide the team in designing data collection strategies, tracking requirements, SLAs and data integrity.
• Project manage analytics projects and mentor the team to ensure high quality outputs.
• Recruit, manage, and mentor resources to maintain efficient workflows and quality output.

Skills

CX Analytics

MarTech

AdTech

Data Analytics

Stakeholder management

Client servicing

Communication

Tools

CDP

CEP

Marketing Automation

CRM

Web & App Analytics

Job description

WPP Media is seeking a CX Analytics leader to shape the strategy for CX analytics within its Choreograph Consultancy and broader CX initiatives in the UAE. You will work with subject matter experts to develop best practices, drive digital marketing transformation, and strengthen agency capabilities.

You will manage senior stakeholders, guide data collection and tracking, and lead partnerships with technology providers.