CVM Loyalty & Retention Architect

FMS.AE; Abu Dhabi; On-site; AED 180,000 - 260,000; Full time

Job summary

Virgin Mobile UAE is seeking a CVM Loyalty & Retention Manager to lead churn reduction, loyalty program execution and multi-channel campaigns across the UAE market.

You will partner with Marketing, Product, Finance, and Customer Care to design personalized retention strategies, track KPIs and optimize spend.

The role requires at least 3 years in relevant fields and 5 years in telecom or ecommerce, with strong data, analytics and cross-functional leadership.

Qualifications

• Bachelor's degree or equivalent in telecom marketing/Sales/related field.
• Minimum of 3 years of relevant work experience with at least 5 years of Telecommunications or eCommerce industry experience.
• Experience with CVM and campaign management systems.
• Strong knowledge of Telecom or eCommerce.
• Understanding of Data processing and analytics.
• Excellent stakeholder management and cross-functional collaboration.

Responsibilities

• Lead churn management initiatives and measure reduction impact.
• Design, launch and manage loyalty programs to boost engagement and lifetime value.
• Segment customers to tailor retention and loyalty offers.
• Develop personalized communications across channels.
• Collaborate with CRM/data teams to ensure timely touchpoints.
• Plan, execute and optimize retention campaigns (SMS, email, app notifications, etc.).
• Define value propositions, pricing and incentives for offers.
• Monitor KPIs (churn, retention, CLV, NPS, ARPU) and report insights.
• Manage budgets and resources for loyalty programs.
• Stay ahead of industry trends and pilot new tools.

Skills

Churn management

Loyalty program strategy

Campaign management

Data analysis

Multi-channel campaigns

CRM systems

Stakeholder management

Budget management

KPI analytics

Education

Bachelor's degree in telecom marketing/Sales/related field

Tools

CRM systems

Analytics tools

Job description

Virgin Mobile UAE is seeking a CVM Loyalty & Retention Manager to lead churn reduction, loyalty program execution and multi-channel campaigns across the UAE market.

You will partner with Marketing, Product, Finance, and Customer Care to design personalized retention strategies, track KPIs and optimize spend.

The role requires at least 3 years in relevant fields and 5 years in telecom or ecommerce, with strong data, analytics and cross-functional leadership.