CVM Loyalty & Retention Manager Virgin Mobile

FMS.AE; Abu Dhabi; On-site; AED 180,000 - 260,000; Full time

Job summary

Virgin Mobile UAE is seeking a CVM Loyalty & Retention Manager to lead churn reduction, loyalty program execution and multi-channel campaigns across the UAE market.

You will partner with Marketing, Product, Finance, and Customer Care to design personalized retention strategies, track KPIs and optimize spend.

The role requires at least 3 years in relevant fields and 5 years in telecom or ecommerce, with strong data, analytics and cross-functional leadership.

Qualifications

• Bachelor's degree or equivalent in telecom marketing/Sales/related field.
• Minimum of 3 years of relevant work experience with at least 5 years of Telecommunications or eCommerce industry experience.
• Experience with CVM and campaign management systems.
• Strong knowledge of Telecom or eCommerce.
• Understanding of Data processing and analytics.
• Excellent stakeholder management and cross-functional collaboration.

Responsibilities

• Lead churn management initiatives and measure reduction impact.
• Design, launch and manage loyalty programs to boost engagement and lifetime value.
• Segment customers to tailor retention and loyalty offers.
• Develop personalized communications across channels.
• Collaborate with CRM/data teams to ensure timely touchpoints.
• Plan, execute and optimize retention campaigns (SMS, email, app notifications, etc.).
• Define value propositions, pricing and incentives for offers.
• Monitor KPIs (churn, retention, CLV, NPS, ARPU) and report insights.
• Manage budgets and resources for loyalty programs.
• Stay ahead of industry trends and pilot new tools.

Skills

Churn management

Loyalty program strategy

Campaign management

Data analysis

Multi-channel campaigns

CRM systems

Stakeholder management

Budget management

KPI analytics

Education

Bachelor's degree in telecom marketing/Sales/related field

Tools

CRM systems

Analytics tools

Job description

CVM Loyalty & Retention Manager Virgin Mobile

United Arab Emirates

Trending

• Job Identification 12221
• Job Category Commercial
• Business Unit Virgin Mobile

Job Description

Key Accountabilities

• Churn Management & Reduction
  • Monitor and analyze customer churn metrics; identify drivers of churn (e.g. service issues, pricing, competition).
  • Develop, implement and measure initiatives/campaigns aimed at reducing churn across segments (mobile and home wireless.).
  • Create predictive models or scorecards to highlight customers at risk of leaving and implement proactive retention strategies.
• Loyalty Program Strategy & Execution
  • Design, launch and manage loyalty programs and rewards schemes that increase customer engagement, satisfaction and lifetime value.
  • Conduct competitive benchmarking to ensure loyalty offerings are compelling and differentiating.
  • Ensure loyalty initiatives are integrated into overall marketing, product, customer service & digital channels.
• Segment the customer base (usage patterns, tenure, value, behavior) to tailor retention and loyalty offers.
• Develop personalized communication/treatment strategies to engage different segments (e.g. high-value, inactive, at-risk).
• Work with CRM / data teams to ensure customer touchpoints are relevant, timely and consistent.
• Campaign & Offer Management
  • Lead the planning, execution, and optimization of retention & loyalty campaigns (via SMS, email, app notifications, direct contact, etc.).
  • Manage offers and promotions: define value propositions, pricing, bundling, incentives to retain customers.
  • Test & learn approach: run pilots, A/B tests; track effectiveness, iterate and scale what works.
• Customer Experience & Feedback Loop
  • Gather and analyze customer feedback related to retention and loyalty (surveys, NPS, complaints).
  • Identify friction points in the customer journey that contribute to churn and work cross-functionally to resolve them.
  • Drive improvements in customer satisfaction, service reliability, and support channels that reinforce loyalty.
• Performance Monitoring, Reporting & Insights
  • Define and track key KPIs (churn rate, retention rate, lifetime value (CLV), loyalty program participation, NPS, ARPU, etc.).
  • Build dashboards and regular reports for senior management showing trends, insights, ROI of loyalty/retention initiatives.
  • Use data to inform strategy, prioritization, resource allocation.
• Stakeholder Management & Cross-functional Collaboration
  • Work with Marketing, Product, Finance, Customer Service / Care, Digital & Operations teams to align on retention & loyalty objectives.
  • Collaborate with partner vendors/agencies (loyalty program vendors, analytics providers) where relevant.
  • Ensure offers, communication and operations are coordinated across channels.
• Budget & Resource Management
  • Own the budget for loyalty/retention programs, ensuring spend vs return.
  • Manage internal team(s) or external vendors involved in executing loyalty/retention work.
  • Forecast revenue impact, costs associated with campaigns or loyalty benefits.
• Keep up with industry trends, competitive landscape, and customer expectations in loyalty and retention (e.g., new digital tools, rewards models).
• Propose and pilot new initiatives or technologies to enhance retention & loyalty (gamification, mobile app features, partnerships).
• Continuously benchmark Virgin Mobile against competitors to ensure loyalty & retention practices are cutting edge.

Qualifications, experience, skills and competencies

Qualifications:

• Bachelor's degree or equivalent in telecom marketing/Sales/related field

Experience:

• Minimum of 3 years of relevant work experience with at least 5 years of Telecommunications or eCommerce industry experience

Skills

• Excellent knowledge of Telecom or eCommerce
• String knowledge with CVM and campaign management systems
• High personal integrity and professional behavior standards
• Understanding of Data processing, database technologies
• Fundamental knowledge of KPI's related to the field (definitions, links, impacts)
• Knowledge of Analytics
• Execution of Multi-channel Campaigns
• Campaign ROI measurements

Please provide the level of competency as per the grade: Level1 for Band 6, Level2for Band 5, level3 for Band 4, level4for Band 3.

• Think strategically (Level 3 of 5)
• Achieve tangible results (Level 3 of 5)
• Lead breakthrough change (Level 3 of 5)
• Exceed customer expectations (Level 3 of 5)
• Nurture, Inspire and Motivate (Level 3 of 5)
• Target win-win outcomes (Level 3 of 5)

About Us

About Virgin Mobile in the United Arab Emirates

Virgin Mobile believes in making mobile better across the industry with the best customer experience, innovative products and creating a great place to work. Emirates Integrated Telecommunications Company has launched Virgin Mobile as the first fully digitalized mobile service in the UAE, providing an experience that has never been seen before in the region. Virgin Mobile is the second mobile brand to operate under the du umbrella, adhering to the rights and obligations of du’s telecommunication license while bringing a distinctly different offering and brand promise to the market.