CRO Content Manager, AI-First

Puffy; Abu Dhabi; On-site; AED 180,000 - 300,000; Full time

Job summary

You will own Puffy.com's brand narrative, voice, and conversion content strategy, with PDPs and landing pages prioritized. You will guide brand voice and conversion messaging for email and social, collaborating with the teams responsible for those channels.

A CRO Copywriter will report to you. This is a hands-on leadership role for someone who writes conversion copy, builds AI workflows, and can demonstrate commercial impact.

Responsibilities

• Own Puffy.com's brand narrative, voice, and conversion content strategy, with PDPs and landing pages as priorities.
• Guide brand voice and conversion messaging for email and social, working with channel teams.
• CRO Copywriter will report to you.
• Write exceptional conversion copy, build AI workflows, and demonstrate commercial impact.
• Translate product features and customer concerns into a simple, persuasive buying argument.

Job description

Job description

About the Role

About the Role

The Opportunity

You'll own Puffy.com's brand narrative, voice, and conversion content strategy, with PDPs and landing pages as your first priority. You'll also guide brand voice and conversion messaging for email and social, working with the teams responsible for those channels. A CRO Copywriter will report to you.

This is a hands‑on leadership role for someone who writes exceptional conversion copy, builds effective AI workflows, and can demonstrate commercial impact. You'll turn technical product features, customer concerns, and complex briefs into a simple, persuasive buying argument, deciding what to emphasise and what to omit.

The Problems You’ll Own

Primary — Make a bold brand believable

Customers buy a high‑consideration product online, often without trying it. Your content must resolve purchase concerns and make confident claims credible through relevant evidence and a clear buying argument for a US audience familiar with mattress marketing.

Secondary — Turn content instinct into compounding evidence

Build a repeatable content system that helps the team deliver better work with less rework. Make hypotheses explicit before testing and use supported findings to improve subsequent content.