AI-First CRO Content Manager — Dubai (Relocation)

Puffy; United Arab Emirates; On-site; AED 457,000 - 547,000; Full time

Benefits offered by this job

Relocation support

Visa sponsorship

Annual learning budget

Premium Dubai office

Job summary

Puffy, a market-leading, AI-first D2C brand, seeks a CRO Content Manager to own brand narrative and conversion content across PDPs and landing pages. You'll develop AI workflows, ensure editorial judgment, and drive measurable impact on purchase decisions for a US audience.

The role reports to the VP – Digital Experience & Conversion and offers a tax-free Dubai salary with relocation, visa support, and a strong growth path to Head of Content.

Qualifications

• Demonstrated AI workflow capability with evidence of outputs and gains.
• Exceptional conversion copywriting with brand voice
• Ability to translate features into persuasive buying arguments.

Responsibilities

• Own brand voice and conversion copy strategy across PDPs and landing pages.
• Build reusable AI workflows and review standards for content outputs.
• Lead content hypotheses testing with CRO and Design collaboration.

Skills

AI workflows

Conversion copywriting

Editorial judgment

Content strategy

Strong English writing

Tools

ChatGPT

Claude

Job description

Puffy, a market-leading, AI-first D2C brand, seeks a CRO Content Manager to own brand narrative and conversion content across PDPs and landing pages. You'll develop AI workflows, ensure editorial judgment, and drive measurable impact on purchase decisions for a US audience.

The role reports to the VP – Digital Experience & Conversion and offers a tax-free Dubai salary with relocation, visa support, and a strong growth path to Head of Content.