VP, Growth Content & Creator Commerce

Drayton Group; United Arab Emirates; On-site; AED 600,000 - 900,000; Full time

Job summary

Drayton Group is partnering with an ambitious ecommerce brand to scale growth content and creator commerce across a multi-brand portfolio. The VP of Growth Content and Creator Commerce will own the engine powering customer acquisition, building scalable workflows from the ground up.

We seek a leader who blends commercial rigor with creative instincts, can drive AI-enabled processes, and thrives in fast-paced, ambiguous environments while delivering accountable results.

Qualifications

• Experience blending creative and commercial objectives to drive growth.
• Thrives in fast-paced, entrepreneurial environments with ambiguity and pace.
• Demonstrates strong influencing and stakeholder management across teams.
• Hands-on AI fluency with practical AI-enabled workflows implemented.
• Low ego, high EQ leadership with energy and collaboration.

Responsibilities

• Build Growth Content & Creator Commerce engine powering customer acquisition across a multi-brand portfolio.
• Lead cross-functional teams to align creative and commercial objectives.
• Scale content and creator partnerships to accelerate growth across brands.

Skills

Commercial acumen

Creative mindset

Digital consumer insight

Stakeholder management

AI fluency

Job description

We are currently working with a really exciting brand, a business that is one of the most exciting growth stories in their industry. The business has grown from $0-400m t/over in the last 3 years and now entering into a key stage of their journey: international expansion and the best in class people to help lead the business on this exciting journey.

One of the key roles that we are supporting them with is a VP of Growth Content and Creator Commerce. This role will responsible for building their Growth Content & Creator Commerce engine that will power customer acquisition across a multi brand portfolio. This is a genuine growth opportunity for an individual excited by creating scalable capability from the ground up for an industry disruptive ecommerce business.

The Ideal Profile:

• An individual who combines commercial rigour with strong creative instincts and a deep understanding of digital consumers
• Thrives in fast paced, entrepreneurial environments where ambiguity, pace and change are constants
• Possesses strong influencing and stakeholder management skills, with the ability to align creative and commercial objective
• Brings hands on AI fluency and can demonstrate practical examples of AI enabled workflows they have personally implemented
• A low ego, high EQ leader who brings energy, curiosity and a collaborative approach whilst maintaining accountability for results