AI-First CRO Content Manager - Dubai (On-Site)

Puffy; Dubai; On-site; AED 457,000 - 547,000; Full time

Benefits offered by this job

Tax-free salary

Annual salary review

Annual flight allowance

Parking allowance

Life insurance & Personal Accident

22 working days annual leave + UAEhols

Visa sponsorship

AI-first tool stack access

Premium office in Dubai Internet City

Learning budget up to AED 5,000

Job summary

Puffy, a market-leading D2C brand, seeks a CRO Content Manager, AI-First to own its brand narrative and conversion content strategy across PDPs, landing pages, and AI content workflows. You’ll collaborate with CRO, Design, and executive leadership to turn product features and customer concerns into persuasive buying arguments for a US audience.

Role focuses on building a repeatable content system, improving quality and turnaround, and coaching a CRO Copywriter to deliver independently.

Qualifications

• 6+ years of progressive content strategy and marketing experience, including at least 2 years directly managing and developing content teams.
• Exceptional ability to translate abstract concepts, leadership mandates, and business goals into concrete creative strategies and execution plans.
• Flawless written and verbal English, with hands‑on expertise in high‑converting copy and high‑level strategic documentation.

Responsibilities

• Own brand voice, message hierarchy, supporting evidence, and conversion copy for PDPs and landing pages.
• Define content strategy and build AI workflows to improve quality, speed, and commercial impact.
• Turn customer research and product briefs into persuasive buying arguments with substantiated claims.

Job description

Puffy, a market-leading D2C brand, seeks a CRO Content Manager, AI-First to own its brand narrative and conversion content strategy across PDPs, landing pages, and AI content workflows. You’ll collaborate with CRO, Design, and executive leadership to turn product features and customer concerns into persuasive buying arguments for a US audience.

Role focuses on building a repeatable content system, improving quality and turnaround, and coaching a CRO Copywriter to deliver independently.