CRM Strategy & Requirements Lead

Cognita Schools; Dubai; Hybrid; AED 180,000 - 270,000; Full time

Job summary

Cognita is seeking a Business Analyst to shape how CRM works across its global network of schools. You’ll translate business needs into clear specifications and partner with IT through the HubSpot rollout and ongoing enhancements.

Based in Dubai with a 4‑day office week and one remote day, you’ll collaborate with commercial and central IT teams, maintain a live requirements backlog, and ensure delivered solutions meet acceptance criteria through UAT.

Qualifications

• Experience as a Business Analyst or similar role, CRM context preferred
• Strong ability to elicit requirements and write clear acceptance criteria
• Experience partnering with IT through solution design and UAT
• Experience managing a requirements backlog and prioritising against a roadmap
• Structured, impartial approach to facilitating trade-off conversations
• Degree-level education or equivalent professional experience

Responsibilities

• Gather and document business requirements from CRM and Commercial stakeholders; act as intake channel for CRM roadmap
• Map current and future-state processes for CRM changes
• Translate requirements into structured specifications for IT’s Solutions Architect
• Define acceptance criteria and test scenarios for UAT
• Maintain a live backlog aligned to CRM roadmap
• Lead trade-off conversations when requests compete for releases
• Support solution design and UAT to ensure IT builds meet criteria
• Keep stakeholders informed and record rationale across releases

Skills

Requirements elicitation

Process mapping

Functional specifications

Backlog management

Stakeholder management

Trade-off facilitation

Education

Degree-level education

Tools

Jira

Azure DevOps

Confluence

HubSpot

Job description

Cognita is seeking a Business Analyst to shape how CRM works across its global network of schools. You’ll translate business needs into clear specifications and partner with IT through the HubSpot rollout and ongoing enhancements.

Based in Dubai with a 4‑day office week and one remote day, you’ll collaborate with commercial and central IT teams, maintain a live requirements backlog, and ensure delivered solutions meet acceptance criteria through UAT.