CRM Business Analyst — Global HubSpot Rollouts (Hybrid)

Cognita; Dubai; On-site; AED 180,000 - 280,000; Full time

Job summary

Cognita is seeking a CRM Business Analyst to bridge Commercial needs with IT delivery. You will translate business requirements into clear, buildable specifications and maintain a prioritised CRM backlog.

The role covers design through UAT, with close collaboration across Marketing, Sales and IT teams in a multi-site educational environment. The position is a 12-month fixed-term contract based in Dubai, with 4 days in the office and one day remote work, supporting HubSpot and CRM rollouts across

Qualifications

• Experience as a Business Analyst or similar requirements-gathering role in CRM, commercial or customer-data context.
• Strong skills in elicitation, mapping and turning business needs into clear specifications.
• Ability to write unambiguous functional requirements and acceptance criteria for business and technical teams.
• Experience partnering with IT through solution design and UAT.
• Experience managing a requirements backlog and prioritising against a roadmap.
• Structured, impartial approach to facilitating trade-off conversations.
• Degree-level education or equivalent professional experience.

Responsibilities

• Gather and document business requirements from CRM and Commercial stakeholders, acting as the intake channel for the CRM roadmap.
• Map current and future-state processes affected by CRM changes.
• Translate requirements into structured specifications for IT’s Solutions Architect.
• Define acceptance criteria and test scenarios for UAT.
• Maintain a live, prioritised backlog aligned to the CRM roadmap.
• Lead trade-off discussions when requests compete for release windows.
• Support solution design and UAT to ensure IT builds meet criteria.
• Keep stakeholders informed and maintain central records of requirements.

Skills

Business Analysis

Requirements Elicitation

Process Mapping

UAT

Backlog Management

Stakeholder Management

CRM

Education

Bachelor's degree or equivalent

Tools

Jira

Azure DevOps

Confluence

Job description

Cognita is seeking a CRM Business Analyst to bridge Commercial needs with IT delivery. You will translate business requirements into clear, buildable specifications and maintain a prioritised CRM backlog.

The role covers design through UAT, with close collaboration across Marketing, Sales and IT teams in a multi-site educational environment. The position is a 12-month fixed-term contract based in Dubai, with 4 days in the office and one day remote work, supporting HubSpot and CRM rollouts across