CRM Specialist

Gomyneed Private Limited; Dubai; On-site; AED 134,000 - 223,000; Full time

Job summary

Tamara, a Dubai-based fintech behind buy now, pay later, is hiring a CRM Specialist to own end-to-end lifecycle campaigns across email, push, in-app, and SMS. This full-time role sits in a fast-paced B2C environment where you will design multi-channel journeys and lead CRM initiatives.

You should bring 2+ years of hands-on CRM experience, preferably in fintech, and a track record with Braze, CleverTap, orIterable.

Qualifications

• 2+ years CRM experience in fast-paced B2C environments.
• Fintech experience highly preferred.
• Proven track record building complex automated campaigns.

Responsibilities

• Design and implement multi-channel customer journeys (email, push, in-app, SMS).
• Configure and maintain advanced CRM logic using dynamic content.
• Own CRM strategy for lifecycle management and product adoption.
• Manage complex CRM workflows, integrations, and troubleshooting.
• Analyze campaign performance and user behavior to refine targeting.
• Collaborate with product, data, engineering, and marketing teams as CRM SME.

Skills

CRM lifecycle campaigns

Liquid scripting

Data-driven optimization

Cross-functional collaboration

Tools

Braze

CleverTap

Iterable

Job description

Full-time Digital Marketing

About this role

Tamara (buy now, pay later fintech) is hiring a CRM Specialist (Dubai, United Arab Emirates). This is a Digital Marketing role listed on the official Tamara careers site.

Key Responsibilities

• Lifecycle Campaign Architecture: Design and implement multi-channel customer journeys (email, push, in-app, SMS)
• Complex CRM Logic: Configure and maintain advanced CRM logic using dynamic content
• Own Strategic Projects: Drive CRM strategy for customer lifecycle management and product adoption
• Technical Execution: Manage complex CRM workflows, integrations, and troubleshooting
• Data-Driven Optimization: Analyze campaign performance and user behavior to refine targeting, content, and triggers
• Partner with product, data, engineering, and marketing teams as the internal CRM subject-matter expert
• 2+ years of hands-on CRM experience in fast-paced B2C environments; fintech experience highly preferred
• Proven track record building complex automated campaigns in enterprise CRM platforms (e.g., Braze, CleverTap, Iterable)
• Expertise in advanced CRM logic, including Liquid scripting, dynamic content, webhooks, and connected content
• Knowledge of template design, deliverability, and compliance best practices

Salary: Competitive (not disclosed)

Job Type: Full-time