CRM & Retention Manager

Client of AW Connect; Abu Dhabi; On-site; AED 240,000 - 360,000; Full time

Job summary

Client of AW Connect is seeking a CRM/Retention Lead to own the brand's online store CRM strategy for France and international markets from offices in Abu Dhabi. You will implement Klaviyo flows, automation and segmentation, driving repeat purchases and higher lifetime value while coordinating with merchandising and paid media teams.

You will leverage generative AI to test content, analyze campaigns, and optimise deliverability across newsletters, SMS and other owned channels.

Qualifications

• At least three years of CRM, email marketing or retention experience within B2C eCommerce.
• Proven hands-on Klaviyo expertise, including flows, segmentation, templates and reporting.
• Fluent written and spoken French and English.
• Strong analytical skills and the ability to turn campaign results into practical improvements.
• Practical experience using generative AI in day-to-day marketing work.
• The ability to manage a campaign calendar while remaining closely involved in execution.

Responsibilities

• Own the CRM calendar including newsletters product launches seasonal campaigns and sales events
• Build launch and optimise Klaviyo flows covering welcome abandoned cart and browse post-purchase win-back and back-in-stock journeys
• Segment customers by purchase behaviour recency frequency value category and country
• Grow and maintain the subscriber database through sign-up forms pop-ups consent management and deliverability improvements
• Develop SMS and other relevant owned communication channels
• Run A B tests across subject lines content timing and offers
• Report on CRM revenue contribution engagement repeat purchase and customer lifetime value
• Coordinate campaigns with merchandising content and paid media teams
• Use generative AI to support content testing segmentation and campaign analysis

Skills

Klaviyo expertise

Email marketing

CRM strategy

Data segmentation

A/B testing

Campaign analytics

SMS marketing

Generative AI in marketing

French language

English language

Tools

Shopify

Global-e

HTML for email templates

Job description

You will own the customer relationship and retention strategy for the brand s online store covering France and international markets Combining strategic planning with hands-on execution you will use Klaviyo to build customer journeys improve repeat purchase and grow customer lifetime value

Key Responsibilities

• Own the CRM calendar including newsletters product launches seasonal campaigns and sales events
• Build launch and optimise Klaviyo flows covering welcome abandoned cart and browse post-purchase win-back and back-in-stock journeys
• Segment customers by purchase behaviour recency frequency value category and country
• Grow and maintain the subscriber database through sign-up forms pop-ups consent management and deliverability improvements
• Develop SMS and other relevant owned communication channels
• Run A B tests across subject lines content timing and offers
• Report on CRM revenue contribution engagement repeat purchase and customer lifetime value
• Coordinate campaigns with merchandising content and paid media teams
• Use generative AI to support content testing segmentation and campaign analysis

At least three years of CRM, email marketing or retention experience within B2C eCommerce.

Proven hands-on Klaviyo expertise, including flows, segmentation, templates and reporting.

Fluent written and spoken French and English.

Strong analytical skills and the ability to turn campaign results into practical improvements.

Practical experience using generative AI in day-to-day marketing work.

The ability to manage a campaign calendar while remaining closely involved in execution.

Advantageous Experience

• Shopify and international eCommerce platforms such as Global-e.
• Fashion, sportswear or lifestyle brands.
• Basic HTML for email templates.
• GDPR requirements relating to email and SMS marketing.