CRM Assistant Manager

SQUATWOLF; Dubai; On-site; AED 134,000 - 223,000; Full time

Job summary

SQUATWOLF is seeking a CRM Assistant Manager to join our Ecommerce & Digital team in Dubai as we drive hyper-growth across online and in-store channels. You will own CRM programs, loyalty initiatives, segmentation, and KPI reporting to improve retention and LTV.

You will report to the Ecommerce Director, collaborate with cross-functional teams, and manage third-party relationships while optimizing multi-channel communications and data-driven campaigns.

Qualifications

• 4-6+ years’ retail / Ecom experience in digital / CRM across managing email campaigns, whatsapp, app and wider CRM tactics.
• Excellent verbal and written English.
• Demonstrable ESP experience and CRM tactics to increase customer retention / response rates.
• Demonstrable experience of managing 3rd party relationships across agencies and tech providers.
• Excellent collaborator with strong PM skills in fast-paced environments.

Responsibilities

• Drive customer loyalty and retention online and in-store through targeted communications and insights.
• Define and track KPIs for CRM performance (repeat rate, RFM, LTV).
• Manage daily product selection and data segmentation for CRM channels with stakeholders to increase value.
• Loyalty programme management: grow repeat rate, engagement and LTV.
• Manage internal/external stakeholders for email, app and CRM tactics.
• Ongoing segmentation of customer database to target actives, lapsers and dormants.

Skills

CRM strategy

Email campaigns

Klaviyo

Shopify

Data analysis

Project management

English communication

Stakeholder management

Tools

Klaviyo

Shopify

Job description

Founded in Dubai in 2016, SQUATWOLF is a gymwear brand made for athletes who push limits, in and out of the gym. What started in the Middle East has grown into a global movement, with customers in 100+ countries. We’re on a mission to elevate the human experience through high-performance gear that drives strength, progress, and purpose.

As we level up, we’re building a bold team that’s hungry to make an impact. If you're ready to shape the future of gymwear and be part of something powerful, you’re in the right place.

SQUATWOLF.COM

Role Summary

SQUATWOLF is looking for a CRM Assistant Manager to join our Ecommerce & Digital team. The business is on an exciting hyper-growth trajectory and so there’s never been a better time to join and make your mark as we take the brand to the next level.

Roles and Responsibilities

• Reporting to the Ecommerce Director you will be responsible for driving customer loyalty and retention both online and in-store through the delivery targeted customer communications and insights.
• Define and track key performance indicators (KPIs) for CRM performance (repeat rate, RFM, LTV).
• Manage the daily product selection and data segmentation for our CRM channels working with all necessary stakeholders to increase effectiveness and efficiencies to drive business value.
• Loyalty programme management. Manage a customer loyalty program that enhances repeat rate, engagement and importantly LTV. Continuously analyze and improve the program to align with customer needs and business goals.
• Manage internal and external stakeholders to understand the business requirements for email, app and CRM tactics.
• Ongoing management and continued segmentation of customer database to identify and target actives, lapsers and dormants with specific campaigns.
• Manage weekly and monthly customer / CRM KPI ‘stat-pack’ report, and on-going customer data requests.

About You

• Passion for fitness, sport or training culture.
• 4-6+ years’ retail / Ecom experience in digital / CRM across managing email campaigns, whatsapp, app and wider CRM tactics.
• Excellent verbal and written English.
• Demonstrable ESP experience and CRM tactics to increase customer retention / response rates.
• Demonstrable experience of managing 3rd party relationships across agencies and tech providers.
• Excellent collaborator, strong project management skills and ability to drive outcomes in a rapidly changing environment independently alongside collaborating across multiple teams.
• Strong problem-solving mindset with the ability to act quickly in a fast-paced environment.
• Strong analytical skills and data driven mindset.
• Experience with Klaviyo or similar ESP, Shopify.
• Multi‑channel experience across Ecom and stores.
• Advanced data and report production skillset.