Creative Strategist – Performance Marketing & AI Content

rite.; Dubai; On-site; AED 300,000 - 500,000; Full time

Job summary

Rite is seeking a performance-driven Creative Strategist to own the creative engine behind paid acquisition across Meta, TikTok and Snapchat. You will blend performance marketing, consumer psychology, content creation, and AI to develop concepts that drive customer growth.

You will lead cross-platform creative testing, manage creators and editors, and ensure output is high quality, on-brand, and results-focused, with a strong emphasis on data-driven optimization.

Qualifications

• 3+ years in Creative Strategy for DTC Ecommerce brands.
• Strong understanding of Meta, TikTok, and Snapchat ads.
• Proven experience creating high-performing static and video ads.
• Strong understanding of consumer psychology and buying behavior.
• Experience using AI tools for content creation and creative iteration.
• Analytical mindset with the ability to interpret performance data.
• Excellent communication, organization, and ownership.

Responsibilities

• Lead creative strategy across Meta, TikTok, and Snapchat.
• Research competitors, trends, customer insights, and ad libraries to identify opportunities.
• Develop high-performing creative angles, hooks, scripts, briefs, and offers.
• Turn customer insights, reviews, and objections into winning ad concepts.
• Own the creative testing pipeline and weekly concept launches.
• Analyze performance with media buyers to scale or stop.
• Build a repeatable framework for testing and scaling creative.
• Develop concepts for UGC, founder-led, expert-led, static, and video ads.
• Brief and manage creators, designers, and editors.
• Ensure creative output is high quality, on-brand, and performance-focused.
• Stay ahead of AI trends.

Skills

Creative strategy

Consumer psychology

Paid ads (Meta/TikTok/Snap)

Performance analysis

Content creation

Communication & ownership

Tools

ChatGPT

Claude

Midjourney

Runway

CapCut

Job description

Rite is one of the fastest-growing wellness brands in the GCC, helping people feel better through functional products designed for modern lifestyles.

We're looking for a performance-driven Creative Strategist to own the creative engine behind our paid acquisition efforts across Meta, TikTok, and Snapchat.

This role combines performance marketing, consumer psychology, content creation, and AI. You'll be responsible for developing creative concepts that drive customer acquisition and profitable growth.

Key Responsibilities

• Lead creative strategy across Meta, TikTok, and Snapchat.
• Research competitors, trends, customer insights, and ad libraries to identify opportunities.
• Develop high-performing creative angles, hooks, scripts, briefs, and offers.
• Turn customer insights, reviews, and objections into winning ad concepts.

Creative Testing & Performance

• Own the creative testing pipeline and launch new concepts weekly.
• Analyze performance alongside media buyers and decide what to scale, iterate, or stop.
• Track key metrics including Hook Rate, Hold Rate, CTR, CPA, and ROAS.
• Build a repeatable framework for testing and scaling creative.

Content & Production

• Develop concepts for UGC, founder-led, expert-led, static, and video ads.
• Brief and manage creators, designers, and editors.
• Ensure creative output is high quality, on-brand, and performance-focused.
• Use AI tools such as ChatGPT, Claude, Midjourney, Runway, ElevenLabs, and CapCut AI to accelerate ideation, production, and testing.
• Stay ahead of emerging creative and AI trends.

Requirements

Must Have

• 3+ years of experience in Creative Strategy for DTC Ecommerce brands.
• Strong understanding of Meta, TikTok, and Snapchat advertising.
• Proven experience creating high-performing static and video ads.
• Strong understanding of consumer psychology and buying behavior.
• Experience using AI tools for content creation and creative iteration.
• Analytical mindset with the ability to interpret performance data.
• Excellent communication, organization, and ownership.

Nice to Have

• Experience in wellness, beauty, supplements, fragrance, or consumer products.
• Experience managing designers, editors, or creative teams.
• UGC production and creator management experience.
• Experience with high-spend DTC brands and structured creative testing frameworks.