Corporate Communication Officer

Tanqeeb; Abu Dhabi; On-site; AED 201,000 - 357,000; Full time

Job summary

Tanqeeb is seeking a Marketing Communications Manager to oversee, edit and coordinate input for approvals of MBRSG news and promotional materials, ensuring integration of digital and traditional media and consistency across channels.

The role plans and delivers marketing action plans, evaluates campaign effectiveness, manages PR agencies, coordinates media interviews, and prepares content in English and Arabic for the school website.

Qualifications

• Bachelor’s Degree in Communication from an accredited university.

Responsibilities

• Oversee, edit and coordinate input for final approvals of MBRSG news and promotional materials.
• Ensure integration of digital, social media with conventional campaigns.
• Plan and deliver marketing action plans for MBRSG products and initiatives.
• Evaluate marketing campaigns' effectiveness on a periodic basis.
• Manage relationships with Media/PR agency and provide performance feedback.
• Coordinate PR coverage with local and international publications.
• Prepare information for press releases and internal newsletters.
• Communicate with internal departments to ensure PR requests meet project requirements.
• Promote positive public image and brand consistency across channels.
• Develop and implement plans to promote services across media platforms.
• Plan, prepare and coordinate press conferences and media invites.
• Coordinate TV, radio, and print media interviews for MBRSG spokesperson.
• Prepare MBRSG news content for publication in Arabic and English on the website.
• Lead student graduation project planning and budgeting with Academic Affairs.
• Develop media materials and publications for school activities and services.
• Build and manage relationships with media organizations.
• Analyze feedback from various sources and report to relevant units.
• Prepare periodic media coverage reports and maintain archives.

Skills

Media relations

Public relations

Campaign planning

Content creation

Social media management

Press conferences

Stakeholder engagement

Brand management

Education

Bachelor’s degree in Communications

Job description

Job description

• 1. Oversee, edit and coordinate with internal and external parties for input to receive final approvals for MBRSG published news, and other printed promotional materials (for example internal: EP office, core departments, external: Government entities)
• 2. Ensure integration of digital and social media alongside any conventional press and media campaigns.
• 3. Plan, develop and deliver Marketing action plans within the agreed timelines forMBRSG products,services and initiatives.
• 4. Evaluate the effectiveness of marketing campaigns periodically.
• 5. Manage relationships with Media/PR agency and provide continuous feedback of performance and raise major concerns.
• 6. Work in cooperation with the Media/PR Agency to ensure appropriate PR coverage is gained in selected local and international publications
• 7. Play a critical role in compiling information for publications such as press releases, and internal newsletters.
• 8. Effective communication and coordination with internal departments regarding public relations and media requests to ensure that the work is in compliance with project requirements.
• 9. Promote positive public image among MBRSG’s various audiences and collaborate with others in the organization to achieve brand consistency, coordination of messages, and the highest standards for external communications-including electronic and print communications (ex: Newspaper Ads, Radio Ads, etc).
• 10. Develop and implement the necessary plans to promote the school’s services, programs, and initiatives in the various media platforms.
• 11. Plan, prepare and coordinate corporate communication activities such as press conferences and media invites.
• 12. Plan and coordinate TV,Radio,andprint media interviews for MBRSG spokesperson.
• 13. Prepare MBRSG news content for publication on the school website in both Arabic and English.
• 14. Leads students’ annual graduation project from ideation to completion in terms of planning, execution, preparing, and oversee the expenses in liaising with the Academic Affairs Department.
• 15. Plan and develop media materials and the necessary MBRSG publications to promote the activities and services of the School.
• 16. Buildand manage an effective network of relationships with media organizations.
• 17. Analyses received comments and complaints from the various sources on communication tools about the services, programs, andnewsofthe School and share them with relevant units.
• 18. Prepare periodic reports and statistics on media coverage reports and maintain archive of media coverage reports

Bachelor’s Degree preferably in Communication from an accredited university