Communication and Marketing Manager

YOSH HOSPITALITY LLC OPC; Abu Dhabi; On-site; AED 144,000 - 216,000; Full time

Job summary

MAKE is seeking an experienced Communications and Marketing Lead to develop and execute annual plans, calendars, and content across Arabic and English channels in Abu Dhabi. You will coordinate campaigns, manage budgets and suppliers, lead PR, content creation, and analytics to improve audience engagement and measurable outcomes.

You will collaborate with business units to translate priorities into compelling messages and calls to action, ensuring timely delivery and brand consistency across all

Qualifications

• Bachelor’s degree required in communications, marketing or related field.
• Minimum five years in communications/marketing.
• At least two years coordinating campaigns, budgets or teams.
• Proven ability to deliver integrated campaigns with measurable outcomes.
• Strong portfolio in campaigns, copywriting, social content and PR.
• Experience in culture, design, education, innovation, or community venues is advantageous.

Responsibilities

• Develop and implement MAKE s annual communications and marketing plan budget campaign calendar and content calendar.
• Work closely with strategic business unit leads to translate priorities into target audiences messages campaigns and calls to action.
• Plan and deliver integrated organic and paid campaigns that generate registrations enquiries applications attendance and footfall.
• Manage MAKE s website content social media platforms newsletters digital listings and other approved communication channels.
• Write edit and proofread engaging Arabic and English content for campaigns, social media, web pages, newsletters, announcements, profiles, invitations and press materials.
• Capture and coordinate photography short-form videos and live coverage featuring members and programs.
• Lead PR activities media relations press releases and proactive opportunities to strengthen MAKE s reputation.
• Maintain brand standards and oversee the workflow of the Brand and Communications Designer and external suppliers.
• Establish campaign KPIs, analyze performance and improve future campaigns and expenditure.
• Maintain archives of content, assets, media coverage and brand collateral.

Skills

Arabic and English copywriting

Campaign planning

Audience segmentation

Social media management

Photography & video content

Canva

CapCut

Adobe Creative Cloud

Media relations & press writing

Project management

Budgeting & supplier coordination

Delivery-focused execution

Education

Bachelor’s degree in Communications, Marketing, Business or related discipline

Tools

Canva

CapCut

Adobe Creative Cloud

Job description

• Develop and implement MAKE s annual communications and marketing plan budget campaign calendar and content calendar.
• Work closely with strategic business unit leads to translate priorities into clear target audiences messages campaigns and calls to action.
• Plan and deliver integrated organic and paid campaigns that generate measurable registrations enquiries applications attendance and footfall.
• Manage MAKE s website content social media platforms newsletters digital listings and other approved communication channels.
• Write edit and proofread engaging Arabic and English content for campaigns social media web pages newsletters announcements profiles invitations and press materials.
• Capture and coordinate photography short-form videos interviews and live coverage featuring members projects products programmes partners and community impact.
• Lead PR activities media relations press releases and proactive opportunities that strengthen MAKE s reputation.
• Maintain the company s brand standards and oversee the workflow of the Brand and Communications Designer and external creative suppliers.
• Manage relationships with designers photographers videographers agencies printers and other suppliers ensuring quality and timely delivery.
• Establish campaign and channel KPIs analyse performance report practical insights and improve future campaigns and marketing expenditure.
• Maintain organised and accessible archives of approved content campaign assets media coverage and brand collateral.

Qualifications and Experience

• Bachelor’s degree in Communications, Marketing, Business or a related discipline.
• Minimum of five years of relevant communications and marketing experience.
• At least two years of experience coordinating campaigns, suppliers, budgets or team members.
• Demonstrated experience personally delivering integrated campaigns and content that generated measurable audience action - not only strategy, ideation or agency management.
• Strong portfolio covering campaigns, copywriting, social content, storytelling, digital marketing, PR or brand-related work.
• Experience within culture, creative practice, design, education, innovation, entrepreneurship, makerspaces, community-facing venues or experience-led services is advantageous.

Knowledge and Skills

• Excellent Arabic and English communication, copywriting, editing and proofreading skills.
• Strong knowledge of campaign planning, audience segmentation, content strategy, channel selection, conversion journeys and marketing measurement.
• Hands-on experience with social media, website content management, email marketing, digital advertising, analytics, SEO fundamentals and online business listings.
• Ability to produce effective day-to-day photography and video content using a smartphone and practical editing tools.
• Familiarity with Canva, CapCut, Adobe Creative Cloud or similar creative tools is advantageous.
• Experience in media relations, press writing, interview preparation, reputation management and stakeholder communications.
• Strong project management, prioritisation, budgeting, supplier coordination and quality-control skills.
• Ability to manage multiple departmental priorities, meet deadlines and respond quickly to live activities while maintaining accuracy.
• Strategic, organised and commercially aware, with a practical and delivery-focused working style.