Content Strategist

LEWIS Communications GmbH; Dubai; On-site; AED 100,000 - 150,000; Full time

Job summary

A leading communication agency in Dubai is seeking a Social Media Content Strategist. The role involves developing and managing social content strategy across various platforms while mentoring team members and analyzing performance data. Candidates should have 3-5 years of relevant experience and strong bilingual skills in Arabic and English. This role offers opportunities for creativity and team leadership.

Qualifications

• 3-5 years in social/content strategy, ideally in agency or brand.
• Strong Arabic & English writing skills; culturally tuned for GCC/MENA.
• Experience with analytics/listening tools like Sprinklr or Brandwatch.

Responsibilities

• Build the social/content strategy and monthly calendar across various platforms.
• Run day-to-day client communications and workflow.
• Lead quarterly competitive analysis with actionable insights.

Skills

Social/content strategy

Strong communication skills

Analytics/listening tools

Content planning

Mentoring

Job description

Purpose of the role

The Social Media Content Strategist translates brand and business objectives into an insight-led, channel-specific content system—defining pillars, tone of voice, and a measurable editorial calendar—and orchestrates creative, community, and media to deliver it at pace. They use audience, competitive, and performance data to plan, brief, and continually optimize content so it’s consistent, culturally relevant, and tied to outcomes (reach, engagement, consideration, and conversion).

Key responsibilities and tasks

Social and Content

• Build the social/content strategy and monthly calendar across Meta, X, YouTube/Shorts, TikTok, etc.
• Run day-to-day client comms and workflow; brief and QA creative/production.
• Write/oversea captions, post copy, and light platform adaptations.
• Mentor a team member to handle community management (3-4 hrs/day, scaling during launches/issues) and use our scheduling tools.
• Mentor the same team member to produce monthly performance reports with clear analysis.
• Lead quarterly competitive analysis (social listening + page audits) with recommendations.

General

• Support the regional leadership team on relevant projects and initiatives
• Be a cultural ambassador for the team and agency; promoting initiatives internally and externally; showcasing activities and achievements internally and on social media
• Attend agency and industry events as appropriate to represent the agency
• Seek ways to increase knowledge for self-improvement and to improve the team’s ability to deliver results
• Proactive suggestions for new processes and tools to improve efficiency and performance of the team
• Regular travel to various LEWIS office across the network

About you

• 3–5 years in social/content strategy (agency or brand); tech/consumer electronics a plus.
• Strong Arabic & English writing; culturally tuned for GCC/MENA.
• Proven content planning, briefing, and stakeholder management.
• Comfortable with analytics/listening tools (e.g., Sprinklr, Brandwatch, Talkwalker, native)

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that LEWIS is a place where everyone can thrive.