Content & Social Media Asscoiate

Mumzworld.com; Dubai; On-site; AED 134,000 - 201,000; Full time

Job summary

Mumzworld is seeking a creative, organized social media lead to own our English channels, primarily Instagram and LinkedIn, in Dubai. You’ll craft content that resonates with parents, stay on trend, and translate our brand into engaging, high-performing material.

You will collaborate with designers, photographers, videographers, copywriters, CRM, PR, and Brand to deliver campaigns, develop calendars, write captions, publish content, and analyze performance for ongoing improvement.

Qualifications

• 2–4 years of experience managing social media for a consumer brand.
• Excellent written English.
• Strong understanding of Instagram, LinkedIn, and trends.
• Experience creating content for Reels and short form video.
• Good eye for design, photography and visual storytelling.
• Comfortable with Adobe Creative Suite.
• Experience using Meta Business Suite and scheduling platforms.
• Strong understanding of analytics and reporting.
• Highly organized with excellent project management skills.
• Comfortable in a fast-paced ecommerce environment.

Responsibilities

• Own day-to-day management of Mumzworld's English Instagram account and LinkedIn content.
• Build and maintain the monthly social media content calendar.
• Brainstorm and develop engaging content ideas aligned with brand campaigns and moments.
• Write engaging captions reflecting Mumzworld's tone of voice.
• Work closely with designers, photographers, videographers, copywriters, CRM, PR, and Brand.
• Create Instagram Stories, Reels, carousels, static posts, and community content.
• Identify trends and adapt content for the brand.
• Coordinate content production including photoshoots and short form video when needed.
• Publish content across platforms and ensure quality standards.
• Monitor comments and messages and coordinate responses with customer service.
• Track performance and prepare monthly reports with actionable insights.
• Recommend continuous improvements based on trends and analytics.
• Support influencer collaborations and user generated content initiatives.
• Ensure content reflects brand guidelines and maintains visual identity.

Skills

Written English

Platform trends

Reels & video

Visual storytelling

Adobe Creative Suite

Meta Business Suite

Scheduling platforms

Social analytics

Project management

Ecommerce pace

Tools

Adobe Creative Suite

Meta Business Suite

Job description

About Mumzworld

Mumzworld is the leading parenting platform in the Middle East, helping millions of parents find everything they need for pregnancy, babies, kids, and family life. Every piece of content we publish should support, inspire, educate, or make life simpler for parents.

About Mumzworld

Mumzworld is the leading parenting platform in the Middle East, helping millions of parents find everything they need for pregnancy, babies, kids, and family life. Every piece of content we publish should support, inspire, educate, or make life simpler for parents.

We are looking for a creative, organized, and social media obsessed individual to own our English social media presence, with a primary focus on Instagram and LinkedIn.

This role is ideal for someone who understands how to create content people actually want to engage with, keeps up with trends, and knows how to translate a brand into meaningful, high performing content.

Job Overview

We are looking for a creative, organized, and social media obsessed individual to own our English social media presence, with a primary focus on Instagram and LinkedIn.

This role is ideal for someone who understands how to create content people actually want to engage with, keeps up with trends, and knows how to translate a brand into meaningful, high performing content.

What You’ll Be Doing

• Own the day to day management of Mumzworld's English Instagram account and support LinkedIn content.
• Build and maintain the monthly social media content calendar.
• Brainstorm and develop engaging content ideas that align with brand campaigns, seasonal moments, and business priorities.
• Write engaging captions that reflect Mumzworld's tone of voice.
• Work closely with designers, photographers, videographers, copywriters, CRM, PR, and Brand to bring campaigns to life.
• Create Instagram Stories, Reels, carousels, static posts, and community focused content.
• Identify trending formats, sounds, creators, and conversations relevant to parents and adapt them for the brand.
• Coordinate content production including photoshoots and short form video creation when needed.
• Publish content across platforms and ensure all posts meet quality standards.
• Monitor comments and messages and coordinate responses with customer service where required.
• Track performance and prepare monthly reports with actionable insights and recommendations.
• Recommend continuous improvements based on platform trends, analytics, and competitor activity.
• Support influencer collaborations and user generated content initiatives.
• Ensure all content reflects Mumzworld's brand guidelines and maintains a consistent visual identity.

What We’re Looking For

• 2 to 4 years of experience managing social media for a consumer brand.
• Excellent written English.
• Strong understanding of Instagram, LinkedIn, and emerging social media trends.
• Experience creating content for Reels and short form video.
• Good eye for design, photography, and visual storytelling.
• Comfortable working with Adobe Creative Suite.
• Experience using Meta Business Suite and social media scheduling platforms.
• Strong understanding of social media analytics and reporting.
• Highly organized with excellent project management skills.
• Comfortable working in a fast paced ecommerce environment with multiple campaigns running simultaneously.

Bonus Points

• Experience working with parenting, retail, ecommerce, lifestyle, or FMCG brands.
• Experience working with influencers and content creators.
• Basic photography or mobile videography skills.
• Familiarity with AI tools for content creation and productivity.

Success in This Role

After your first six months, you will have:

• Elevated the quality and consistency of Mumzworld's English social content.
• Increased engagement across Instagram through creative, trend aware content.
• Established a reliable content planning process.
• Built strong collaboration with internal teams to deliver campaigns on time.
• Developed content that strengthens Mumzworld's position as the trusted destination for parents in the region.