Content Creator & Social Media Manager

Confidential Careers; Abu Dhabi Emirate; On-site; AED 167,000 - 279,000; Full time

Job summary

Confidential Careers is seeking a senior-level content and social media leader in the UAE to own daily presence across platforms and drive brand growth. You will collaborate with F&B, Operations, and Events to source stories, design campaigns, and manage paid efforts within budgets.

The role requires strong writing, strategic thinking, and a proven track record in hospitality or lifestyle brands. Hybrid events, multi-language campaigns, and analytics-driven optimization are expected.

Qualifications

• Minimum 7 years' experience in content creation and social media management, ideally within hospitality, F&B, or lifestyle brands.
• Strong writing and communication skills.
• Understanding social media platforms and content strategy.
• Familiarity with analytics tools.

Responsibilities

• Own and manage the day-to-day social media presence across all platforms, executing a strategy that supports marketing goals.
• Collaborate with internal departments (F&B, Operations, Events) to gather stories and key moments to highlight.
• Plan, create, and execute social media marketing strategies across current platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube).
• Assist in planning, creating and executing paid campaigns within set budgets (dual/multi-language).
• Track content performance using analytics tools and adjust strategies based on engagement results.
• Remain up to date on platform algorithms to optimize content and campaigns.
• Provide support to the centralized marketing team for campaigns and community management.
• Engage with followers, respond to comments and DMs in a personal, on-brand manner.

Skills

Content creation

Social media management

Copywriting

Brand storytelling

Editing visuals

Analytics

Communication

Time management

Creativity

Proactive

Job description

• Capture, shoot, edit, and post engaging content across Instagram, LinkedIn, and other platforms, including Reels, Stories, and Static Posts.


• Support in designing marketing materials (flyers, menus, presentations, ads, etc.) when needed.


• Track content performance using analytics tools, propose adjustments based on engagement results.


• Collaborate with internal departments (F&B, Operations, Events) to gather stories and key moments to highlight.


• Own and manage the day-to-day social media presence across all platforms, executing a strategy that supports our overall marketing goals, with a focus on social, campaigns, and brand growth.


• Manage social media platform administration, posting schedules, and coordination of paid social boosting where required.


• Occasionally assist during key events or activations to document and promote in real-time.


• Analyse content performance using tools to understand audience preferences and adjust strategies accordingly.


• Support in planning, creating and executing social media marketing strategy across all current and future social media platforms (current platforms: Facebook, Instagram, LinkedIn, Twitter and YouTube) and community management.


• Assist in planning, creating & executing paid campaigns via the centralized marketing team, within set budgets (dual/multi language).


• Remain up to date on all social channels and their respective algorithms to optimize our content and campaigns.

Community Management:

• Collaborate with the reservations team to engage with followers, respond to comments, DMs, and mentions in a personal, on-brand manner, while staying on top of trends and user-generated content.

Brand Consistency & Editing:

• Keep content fresh and aligned with our brand’s voice, editing visuals to perfection and delivering high-quality content on tight timelines.


• Manage the brand’s content calendar and scheduling across all digital platforms.


• Stay updated with digital trends, social media tools, and platform changes to keep the brand relevant.


• Ensure all content is aligned with brand voice, tone, and image guidelines.

Qualification:

• Minimum 7 years' experience in content creation and social media management, ideally within hospitality, F&B, or lifestyle brands.


• Strong writing and communication skills.


• Understanding social media platforms and content strategy.


• Familiarity with analytics tools.

Experience

• Minimum 7 years' proven experience in content creation and social media management, ideally within hospitality or lifestyle brands.

Competency

• Excellent eyes for aesthetics, brand storytelling, and copywriting.


• Creativity and innovation.


• Time management and organizational skills.


• Ability to work independently and as part of a team.


• Strong working knowledge of social media management and scheduling tools and paid social campaign coordination.


• Experience in using social media management tools.


• Flexibility and availability to attend social media inquiries during the weekend.


• Excellent at multi-tasking, proactive and creative.


• Self-starter with a proactive, ownership-driven approach to work.