Consumer Insights Specialist

Changan MEA; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

CHANGAN Automobile is seeking a regional User Research Analyst to study key markets in the UAE and nearby regions, focusing on new car users and evolving consumer dynamics. You will lead regional research projects, design studies, monitor field execution, validate data, and synthesize insights for product development.

The role requires a background in social sciences or related fields, with an emphasis on cross-market collaboration and automotive knowledge. On-site work in Dubai is expected.

Qualifications

• Experience conducting user research for automotive-related topics.
• Ability to analyze social, demographic and cultural trends.
• Understanding of basic automotive construction and design principles.

Responsibilities

• Conduct user research for key markets in the region, focusing on new car users and regional dynamics.
• Manage regional product research projects, including tendering, planning, on-site execution, data validation and reporting.
• Develop regional user insight reports to guide product development across market segments.

Skills

User research experience

Vehicle-related research

Trend insight & social analysis

Education

Bachelor’s degree or higher in sociology/psychology/demography/marketing/economics/statistics/anthropology

Job description

CHANGAN Automobile is one of the four major Chinese automobile groups, boasting a heritage spanning 164 years and 41 years of car manufacturing experience. We have 14 manufacturing bases and 39 plants worldwide. As a leading Chinese car manufacturer, CHANGAN Automobile has self-owned brands including CHANGAN UNI, CHANGAN NEVO, CHANGAN LCV, DEEPAL, and AVATR, and joint venture brands including CHANGAN Ford, CHANGAN Mazda, and JMC. In 2021, the cumulative sales of CHANGAN's self-owned brand exceeded 20 million units. Up till April 2024, the cumulative sales of Chinese brands under CHANGAN exceeded 26.33 million units.

CHANGAN Automobile has more than 18,000 engineers and technicians from 31 countries around the world and has established R&D network of ten cities in six countries in Chongqing, Beijing, Shanghai, Dingzhou in Hebei, Hefei in Anhui, Turin in Italy, Yokohama in Japan, Birmingham in the UK, Detroit in the US and Munich in Germany. We have a professional automotive R&D process and testing & verification system, to ensure that each product can endure more than 10 years or 260,000 km of use.

About the Role

User research for key markets in the region, focusing on new car users.

Responsibilities

• Conduct user research for key markets in the region, focusing on new car users. This includes analyzing trends driven by macro factors such as social, demographic, economic, cultural, psychological, and consumption dynamics, and creating social group maps and user profiles.
• Manage product research projects for the region, including but not limited to tendering, design planning, on-site execution monitoring, data validation, report revision, and writing.
• Develop regional user insight reports based on regional user characteristics and needs to guide product development for various market segments.

Qualifications

• Bachelor’s degree or higher. Preference will be given to candidates with backgrounds in sociology, psychology, demography, marketing, economics, applied statistics, anthropology, or related fields.

Required Skills

• Experience in user research and vehicle-related research.
• Strong trend insight and social analysis skills, with cross-domain understanding and collaboration abilities.
• Familiarity with basic automotive construction and principles.

Preferred Skills

• Prior experience in a research company is preferred.
• Native Arabic speakers are preferred.
• Candidates with a driver’s license and at least one year of practical driving experience are preferred.