Regional Auto Insights Strategist

Changan MEA; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

CHANGAN Automobile is seeking a regional User Research Analyst to study key markets in the UAE and nearby regions, focusing on new car users and evolving consumer dynamics. You will lead regional research projects, design studies, monitor field execution, validate data, and synthesize insights for product development.

The role requires a background in social sciences or related fields, with an emphasis on cross-market collaboration and automotive knowledge. On-site work in Dubai is expected.

Qualifications

• Experience conducting user research for automotive-related topics.
• Ability to analyze social, demographic and cultural trends.
• Understanding of basic automotive construction and design principles.

Responsibilities

• Conduct user research for key markets in the region, focusing on new car users and regional dynamics.
• Manage regional product research projects, including tendering, planning, on-site execution, data validation and reporting.
• Develop regional user insight reports to guide product development across market segments.

Skills

User research experience

Vehicle-related research

Trend insight & social analysis

Education

Bachelor’s degree or higher in sociology/psychology/demography/marketing/economics/statistics/anthropology

Job description

CHANGAN Automobile is seeking a regional User Research Analyst to study key markets in the UAE and nearby regions, focusing on new car users and evolving consumer dynamics. You will lead regional research projects, design studies, monitor field execution, validate data, and synthesize insights for product development.

The role requires a background in social sciences or related fields, with an emphasis on cross-market collaboration and automotive knowledge. On-site work in Dubai is expected.